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Bangkok, 14 October 2025 – TOPS, the food business under Central Retail, is driving grassroots economic growth in alignment with the Ministry of Commerce’s ‘Quick Big Win’ policy, which aims to enhance the capabilities of community enterprises and SMEs, strengthen Thai local products, and uplift farmers and small entrepreneurs in border areas between Thailand and Cambodia. The initiative also seeks to create new, sustainable economic opportunities for local producers to compete effectively. In support of this goal, TOPS has launched the “TOPS Tongtin Open House” event, a dedicated platform for local entrepreneurs to expand business opportunities, build networks, and present high-quality products for distribution through TOPS’ nationwide retail network. The pilot event will be held at TOPS, Ubon Plaza Branch, in Ubon Ratchathani Province, between October 18–19, 2025

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated that “SMEs remain a key driving force of Thailand’s economy. However, they continue to face numerous challenges. Strengthening confidence and enhancing the capability of community enterprises and Thai SMEs is therefore a shared mission between the public and private sectors. As a leading retail business with a nationwide network, TOPS is committed to supporting farmers and local entrepreneurs through various initiatives — particularly the “TOPS Tongtin” platform, which offers small producers the opportunity to develop and improve their products for distribution in TOPS stores across the country. This fully aligns with the Ministry of Commerce’s ‘Quick Big Win’ policy, reinforcing our role in promoting agricultural products, revitalising local economies, and creating new trade opportunities for farmers and entrepreneurs. The initiative also ensures stable sales channels, consistent income generation, and improved competitiveness to help small businesses stand strong in the long term — particularly community enterprises and SMEs in the Thai-Cambodian border provinces, which are highly capable and play a pivotal role in driving the regional economy.”

Mr. Brian Hill, Head of Direct Import & TOPS Tongtin of Central Food Retail under Central Retail, added that “The TOPS Tongtin platform is part of TOPS’ long-term sustainability strategy, focusing on strengthening the grassroots economy by curating and empowering
local producers to grow their business potential sustainably. Currently, more than 1,700 entrepreneurs nationwide have joined the programme, and we continue to seek out new, high-potential producers to participate. The Northeastern region has been identified as one of the country’s most promising areas, rich in agricultural resources, food-processing capability, and product diversity. According to data from the Office of Small and Medium Enterprises Promotion (OSMEP), in 2024, there are 750,471 micro, small, and medium enterprises (MSMEs) in Northeastern Thailand, representing around 23% of all MSMEs in the country. This demonstrates the strong potential of the region’s entrepreneurs.”

To reinforce confidence in the potential and distinctive quality of local producers, TOPS has organised the “TOPS Tongtin Open House” in Ubon Ratchathani, a key Greater Mekong Subregion (GMS) economic hub and a major trade gateway to Cambodia. This event marks another significant milestone in TOPS’ commitment to strengthening local economies by serving as a partner that helps regional entrepreneurs enhance their product potential comprehensively — from product standard development and brand building to market expansion. The goal is to elevate Thai products to both national and regional markets, fostering sustainable growth alongside TOPS.

The “TOPS Tongtin Open House” invites SMEs, community enterprises, and individual entrepreneurs (with annual revenue not exceeding 100 million baht) from the Thai-Cambodian border provinces and neighbouring areas to join on 18-19 October 2025 at TOPS, Ubon Plaza Branch, Ubon Ratchathani. The event aims to strengthen business capacity, enhance competitiveness, and showcase local products with the opportunity to be distributed in TOPS stores nationwide and eventually with TOPS’ international retail partners. Participants will enjoy exclusive benefits such as 15-day credit terms, no entry fee, and hands-on guidance on quality assurance (QA) including label design, packaging, and integrated marketing strategies from TOPS’ expert team. Find more details on the Facebook page ‘TOPS ท้องถิ่น TOPS Tongtin’.

“TOPS is committed to empowering local entrepreneurs to achieve sustainable growth in the modern retail market. We see ourselves not only as a distribution centre connecting quality local products with consumers nationwide, but also as a partner and mentor that helps strengthen community economies, expand business opportunities, and elevate Thai local products to become world-class items capable of impressing consumers everywhere.
Under the concept of ‘Local Discoveries’, TOPS continues to expand collaboration with entrepreneurs across all regions, reinforcing our strategy of ‘12 Missions to Sustainable Retail’ and our guiding philosophy ‘Small Acts Together’ — the belief that every small action, when combined, can create a lasting and meaningful impact,” concluded Mr. Stephane.

Join the journey towards partnership with TOPS at the “TOPS Tongtin Open House”, taking place at TOPS, Ubon Plaza Branch, in Ubon Ratchathani Province on 18-19 October 2025. More details are available on Facebook ‘TOPS ท้องถิ่น TOPS Tongtin’ page.

For further information, visit www.TOPS.co.th, Facebook ‘TOPSThailand’, or add LINE @TOPSThailand.

#TOPS #SmallActsTogether #TOPSTongTin

Bangkok, 29 September 2025 — TOPS, the food business under Central Retail, is advancing the quality of life of Thai farmers while driving sustainable grassroots economic growth. In partnership with the Department of Fisheries and Maha Samut Seafood, TOPS is adding value to Thai local products by opening a retail channel for Three-Water Seabass from the Ban Koh Yo Seabass Farmers Group, Moo 9, Songkhla Province. The fish are reared according to sustainable, marine-ecosystem-friendly practices under environmentally conscious aquaculture standards with sustainable management. They are certified with Geographical Indication (GI) status and carry the Green Flag Fisheries logo — a guarantee of freshness, cleanliness, and safety. This underscores TOPS’ leadership in sourcing top-quality ingredients from outstanding origins and delivering them to consumers across Bangkok. The product is available in the Fish Monger zone at TOPS FOOD HALL and TOPS ONLINE.

Mr. Buncha Sukkaew, Director-General of Department of Fisheries, said, “This collaboration with TOPS translates government policy into tangible action with the private sector — particularly in elevating aquaculture products into standardised retail systems and aligning with the needs of modern consumers who prioritise safety, quality, and sustainability. Introducing ‘Three-Water Seabass’, which carries the Green Flag Fisheries logo, into the modern trade distribution chain not only expands market opportunities for farmers and fishing communities, but also promotes an environmentally responsible and sustainable aquatic animal production system. This aligns with the Department of Fisheries’ approach to support farmers in transitioning their production processes to environmentally friendly standards.

“At present, over 257 entities have registered for the Green Flag Fisheries logo, with 215 entities authorised — representing around 83%. For processed aquatic products,   647 items have been registered, with 332 items authorised (51%). These figures reflect producer readiness and a broadening collaboration that is expanding from the community level to the national level. The Department of Fisheries believes that such cooperation will play a vital role in driving the grassroots economy, ensuring food security, and serving as a key mechanism for the qualitative and sustainable long-term growth of Thailand’s fisheries industry.”

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated that “This partnership marks another important step for TOPS in elevating retail while creating a positive impact for society and the environment across every facet of our operations. Responsible sourcing — the careful and accountable selection and procurement of products — is central to TOPS’ approach. We choose products not only for their quality, but also with regard to their origin, production methods, processes and their impact on the economy, society, and the environment. “In addition, TOPS steadfastly supports local partners who operate with sustainability at their core, while creating stable sales channels for small operators — a vital mechanism that propels the grassroots economy towards the macroeconomy. For ‘Three-Water Seabass’ from Songkhla Lake, the farmers who rear these 

fish maintain traditional, ecosystem-conscious aquaculture and fishing methods. This results in seabass that are safe for consumers and ensures that Thai people can enjoy high-quality seabass sustainably over the long term. Moreover, ‘Three-Water Seabass’ has been registered for Geographical Indication (GI) and certified with the Green Flag Fisheries logo. This is a clear example of seamless collaboration between TOPS, business, community identity, and consumers — delivering a fresh experience to customers while providing stable income for local fishing communities, which form a crucial foundation for a sustainable economy.”

Beyond fisheries, TOPS also pursues responsible sourcing and selection across categories, expanding support to farmers and local entrepreneurs through initiatives such as ‘Jing Jai Farmers’ Market’, which provides a direct-to-consumer platform for 12,300 farming households at 32 locations across 28 provinces; and ‘TOPS TONGTIN’, which opens the door for SMEs to bring local products into leading retail business through a model that supports small-scale entrepreneurs. Currently, over 130 entrepreneurs selected through the programme are TOPS partners, with more than 500 items available. Collectively, these efforts reflect TOPS’ commitment to creating market opportunities for small operators and to driving sustainable growth in Thai community economies. The initiative emphasizes careful and responsible product selection and sourcing, fully aligned with the ‘12 Missions to Sustainable Retail’ strategy and the ‘Small Acts Together’ philosophy, which holds that every small action can create meaningful, large-scale change.

Ms. Thirachitra Ratchasi,Company Director and representative of the fishing community, TM Foods Supply Co Ltd (Mahasamut), added that “On behalf of the Koh Yo fishing community, we are deeply proud and delighted that TOPS is supporting us and creating the opportunity for our ‘Three-Water Seabass’ to be sold in a leading national supermarket. TOPS’ support not only creates livelihoods and adds value to our products, but also inspires fishers to continue improving. It is a strong affirmation that traditional fishing has enduring value and can stand proudly in the modern market. 

“What makes Three-Water Seabass unique is that it is the only Thai seabass reared in Songkhla Lake, which spans three provinces — Songkhla, Phatthalung, and Nakhon
Si Thammarat — where fresh, brackish, and salt water converge. This results in fish with firm flesh, a clear pink hue, and a distinctively sweet, fresh taste. They also grow larger than other types of seabass, weighing from 3-5 kg and up to 8 kg. We rear them naturally for over two years, without chemicals, and use the Japanese ikejime technique to maintain freshness, reduce fishy odour, and raise the quality to sashimi grade. The fish are certified with Geographical Indication (GI), Good Agricultural Practices (GAP), and the Green Flag Fisheries logo — confirming their status as truly clean, safe, and sustainable local products.”

“TOPS will continue to expand collaboration with all sectors to connect quality products from Thai communities with consumers nationwide. We want every purchase to deliver not only freshness, safety, and standards, but also the transmission of local wisdom — creating sustainable, stable income for farmers which in turn supports the long-term sustainable quality of life for Thai society.” Mr. Stephane concluded,

Savour the fresh taste of ‘Three-Water Seabass’, premium produce from Songkhla Lake, available now in the Fish Monger zone at participating TOPS FOOD HALL branches and via TOPS ONLINE. 

For more information, please visit www.tops.co.th, Facebook: TopsThailand, or LINE: @TopsThailand.

#TOPS #EveryDayDISCOVERY #SustainableRetail
#SmallActsTogether #3WaterSeabass

• Order TOPS products on GrabMart today and get double (x2) The 1 points! Simply link your The 1 membership to GrabMart from now through 15 December 2025

Bangkok, 22 September 2025 — TOPS, the food business under Central Retail, is significantly expanding its retail ecosystem by partnering with The 1 and Grab Thailand to penetrate the quick commerce and loyalty programme market. For the first time, The 1 points are now connected to every order of TOPS products made via GrabMart, enabling customers to collect and redeem points seamlessly across both offline and online shopping channels under an omni-channel model. This responds directly to the lifestyle of digital-age consumers who prioritise convenience, speed, and value across all touchpoints, while also enhancing long-term brand loyalty.

The campaign aims to close with 25% sales growth for TOPS via GrabMart, while continuing to build momentum in future joint developments and doubling the number of The 1 members who engage through this channel. To celebrate the launch, a special promotion is being offered: customers who link their The 1 account to GrabMart will receive double (x2) The 1 points on their first order, from now through 15 December 2025 only.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, said “Consumer behaviour is changing rapidly and in diverse ways. One of the fastest-growing groups is those who demand a seamless shopping experience that is convenient, fast, and adaptable to every lifestyle. TOPS is therefore advancing its omni-channel strategy through collaboration with    The 1, Thailand’s largest loyalty platform, and GrabMart, the leading on-demand delivery service from supermarkets and leading stores. Together, we are launching the ability to earn The 1 points through TOPS purchases on GrabMart for the very first time.”

“This elevates the shopping experience by offering convenience, speed, value, and exclusive benefits on every TOPS order, while integrating online and offline point collection and redemption seamlessly. It also paves the way for more personalised campaigns in the future. This partnership reinforces TOPS’ goal of being a Truly World-Class Omni-Channel Lifestyle Food Retail. We aim to achieve 25% sales growth via GrabMart and to increase the number of The 1 members among TOPS customers who have not yet registered — doubling membership numbers through this channel.”

“This collaboration also capitalises on the opportunities within Thailand’s quick commerce market, which continues to expand. According to Priceza Thailand’s E-Commerce Trends 2025, the sector is expected to grow by 20-30% in 2025. This aligns with TOPS’ customer insight data, which shows that over the past two years, usage of TOPS ONLINE services across all channels — including TOPS ONLINE Quick Commerce, 3P Marketplace, and Personal Shopper services — has increased more than five-fold. The most popular product categories include fresh food, imported fruit, and snacks respectively.”

Mr. Kawin Tangudtaisak, Managing Director of The 1, said, “As Thailand’s No.1 Digital Lifestyle & Loyalty Platform, The 1, in collaboration with TOPS under Central Group, is committed to delivering maximum value to members. This strategic partnership with Grab Thailand enables The 1 members to easily link their accounts with GrabMart. It not only enhances convenience for members, but also turns every purchase into tangible value, as points are the benefit members value most. We believe this collaboration will be a major driving force that strengthens The 1 ecosystem and reinforces our vision of becoming a true ‘Center of Life Platform.’”

Mr. Chirakit Kwangsukstith, Senior Director – Deliveries at Grab Thailand, said “As the leading on-demand delivery service from supermarkets and retailers, GrabMart is dedicated to meeting the needs of modern consumers who place a high priority on convenience, speed, and value in every shopping channel. This collaboration with TOPS and The 1 marks an important milestone in enhancing the shopping experience for users by integrating The 1 points system with GrabMart. Customers can now shop TOPS products on GrabMart, earn points with ease, and enjoy greater value on every order. The partnership not only enhances convenience for users but also extends business opportunities within Thailand’s digital quick commerce market, which continues to grow. We believe this synergy will strengthen the seamless shopping ecosystem and foster long-term brand loyalty, especially among digital-first consumers who seek comprehensive and truly rewarding shopping experiences.”

From today, every order of TOPS products via GrabMart earns The 1 points automatically — simply by integrating your The 1 account to the Grab app. Customers will receive 1 The 1 point for every 25 baht spent, equivalent to in-store shopping. Special launch promotion: earn double (x2) The 1 points on your first order when you link your The 1 account to GrabMart from now through 15 December 2025.

For more information, visit www.tops.co.th, Facebook TOPSThailand, or LINE @TOPSThailand.

#TOPS #TOPSONLINE #TOPSXTHE1XGRABMART

• From Supermarket to a Runway of Products and Ingredients: Food Fashion Department Store — a historic transformation of food retail that elevates food to fashion for the first time. 
• Savour the allure of ‘Modern Thai Heritage,’ which offers a perfect blend of the identity of the economic district and a contemporary twist, created exclusively for TOPS FOOD HALL Central Park and defined by its distinctive Cream & Green Palette.
• The ultimate elevated experience with three signature highlights in the new-look TOPS FOOD HALL: In-season & Exclusive Assortment; Ultimate Shopping Experience; and Service Excellence & Personalization.

Bangkok, 2 September 2025 — TOPS, the food business under Central Retail, is set to redefine the food retail industry with the launch of TOPS FOOD HALL Central Park, its new flagship store located in the heart of the prime Super Core CBD on Silom-Rama IV Road. Covering more than 2,400 square metres, the store is introduced under the concept of the ‘Food Fashion Department Store’ — a new shopping experience that seamlessly blends the allure of fashion with the artistry of world-class food.

The goal is to elevate the supermarket into the premium food store of the future, built around three key highlights: In-season & Exclusive Assortment – elevating food products onto a global runway of taste; Ultimate Shopping Experience – delivering a shopping journey that surpasses every expectation; and Service Excellence & Personalization – attentive, personalised care beyond that of a traditional food store. With this, TOPS is positioning itself as a true Food & Lifestyle Destination, with TOPS FOOD HALL Central Park scheduled to open on 4 September 2025.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, said, “The launch of TOPS FOOD HALL Central Park is a major milestone that reflects TOPS’ 29 years of leadership as a global food retailer that has never stopped evolving to meet modern lifestyles. We are committed to elevating TOPS FOOD HALL with the concept of the ‘Food Fashion Department Store, which not only curates the very best food products from around the world, but also serves as a unique concept and flagship store that seamlessly integrates fashion, culture, and the art of food. Our goal is to offer an experience that transcends the boundaries of a traditional supermarket, establishing an ‘Urban Lifestyle Redefined’ that caters to families, professionals, and tourists in this key economic district of Bangkok—an area that is currently in the spotlight.

“This Food Fashion Department Store concept will introduce a new style of shopping experience that harmoniously blends the allure of fashion with the artistry of world-class food — from rare ingredients to design and presentation inspired to elevate food products to the level of cutting-edge fashion, always aligned with the latest consumer lifestyle trends. It elevates the food shopping experience, creates memorability, and adds value, making products appear more premium and unique. Every element reflects our belief that ‘Eating well is an art, Living well is a statement. Every corner of TOPS FOOD HALL Central Park has been meticulously designed to captivate, inspire, and redefine perceptions of what a supermarket can be. This is not merely the opening of a new branch, but a declaration of TOPS’ vision for the future — a promise to always deliver the finest, from around the world and beyond, to our customers.”

TOPS FOOD HALL Central Park spans more than 2,400 square metres, located within the Central Park shopping complex in the Super Core CBD on Silom-Rama IV Road. The store has been designed under the concept of Modern Thai Heritage, bridging the cultural heritage and identity of the Silom-Sala Daeng district of the past with contemporary sophistication. The inspiration comes from the timeless elegance of the Dusit Hotel, expressed in a store concept created exclusively for TOPS FOOD HALL Central Park. The design stands out through its Cream & Green Palette — a warm and refined colour scheme using natural materials that reflect Thai roots. Soft olive green and muted bluish-brown tones evoke an atmosphere of classic Thai tradition, while rich dark woods and antique gold accents complete a sense of luxury and grandeur.

Three Highlights Defining Food Fashion Department Store

• In-season & Exclusive Assortment: Elevating food products onto a global runway of flavours.

The highlight lies in the meticulous curation of seasonal specialities and premium ingredients from around the world, offering diversity that spans Seasonal Items, Rare Finds, and Premium & Trendy Food to suit every lifestyle, with more than 32,000 items presented. All of these are told through a “Room Concept” that connects 16 Wonders—sixteen special highlight zones. Each zone has been designed with its own distinctive mood and tone, inspired by ‘fashion departments’, giving customers the sense of shopping for food as if they were shopping for fashion—an experience never before seen. The displays and presentations elevate food into a premium showcase.

Examples include:

• Ham & Brie – A dedicated cheese and cold-cut zone, carefully curated from across the globe, featuring French Fromage and Delicias de Hurtada Ibérico ham.
• James The Butcher – Presenting premium-grade meats selected for their world-class taste and quality.
• Fish & Monger – A showcase of fresh seafood from renowned international sources, supported by seafood experts who provide guidance and an on-the-spot cooking service that preserves freshness and enhances flavour in every dish.
• TOPS WINE CELLAR – A luxurious open space gathering more than 1,400 labels of wines, craft beers, and rare spirits, distinguished by its dramatic Wine & Spirit Towers and automatic wine dispensers that allow customers to taste by the ounce, with convenient QR code payments. Experts are on hand to offer advice for every occasion.
• Snacker – A paradise for snack lovers, featuring over 5,000 products from around the world in one place.
• Food Destination – A true haven for foodies and shoppers, with all-time favourite menus gathered in one spot: a fresh salad bar, premium sushi, healthy açaí bowls, and refreshing cold-pressed juices.

Beyond food, there are also non-food exclusive items, spanning lifestyle essentials from LOOKS, Everclean, Baby & Me, PET ‘N ME, and I Love TH. Together they complete the shopping journey, combining food and non-food, covering all lifestyles in one holistic experience.

• Ultimate Shopping Experience: Transform the shopping journey into one that exceeds every expectation, through:

• Dining & Specialty Brands – Introducing a new dining lifestyle through TOPS Eatery, bringing together some of Thailand’s most celebrated restaurants recognized by the MICHELIN Guide, including Krua Je Ngor, Boon Tong Kee Hainanese Chicken Rice, Jae Daeng Samyan, and Thueng Chiang Mai Kitchen, and moreThe area also includes The Baker Boulangerie & Pâtisserie, where artisan bakery masterpieces, pâtisserie, coffee, and sandwiches are freshly crafted using only the finest ingredients. Another highlight is Eatery International, presenting authentic Mediterranean flavours alongside an exclusive Champagne Bar, creating a new indulgent dining-and-drinking experience defined by luxury and refinement. Completing the experience is the Fine Food Zone, a special section elevating the offering to world-class standards with exclusive ingredients and menus unavailable elsewhere — all at outstanding value.
• Cultural & Themed Activities – A year-round rotation of activities that continuously enrich the atmosphere, ranging from cultural themes and Discover campaigns spotlighting different countries, to exclusive workshops and classes held every two weeks. These include Cooking Classes, Wine Tastings, Chef Demonstrations, and Campaign Collaborations, transforming ordinary shopping trips into extraordinary lifestyle experiences.
• Sensory-driven Experience – An immersive shopping experience engaging all five senses: Sight, Sound, Taste, Touch, and Smell. Customers are invited to enjoy the unique ambience and linger longer in-store. For the first time, scent is being harnessed to shape atmosphere: in The Baker, the irresistible aroma of freshly baked goods wafts through the zone, while in LOOKS, a bespoke signature fragrance has been designed to express a one-of-a-kind identity.
• Service Excellence & Personalization: We go beyond the expected to elevate our service to the height of luxury, offering attentive, intuitive care and personalised support designed specifically to meet the unique needs of each customer. Every detail is carefully considered to deliver the most tailored and satisfying experience. A dedicated team of Personal Shoppers is on hand to provide close support, offering real-time advice and selecting products that perfectly match each individual’s tastes and preferences. These services not only bring exceptional convenience but also embody a true distinction in service—one that is refined, premium, and genuinely luxurious.

“There are currently 22 TOPS FOOD HALL branches nationwide, including our new flagship store at Central Park. Since the beginning of this year, we have been continuously applying the ‘Food Fashion Department Store’ concept to elevate existing TOPS stores (those with the red TOPS logo) into world-class experiences under the TOPS FOOD HALL banner. This includes recent upgrades at Central Rama 9, Central Pinklao, and Central Chaengwattana.

Moving forward, we will implement this concept in all new TOPS FOOD HALL branches. The strategy also includes renovating select TOPS stores into the Tops Food Hall format, particularly in locations where the customer profile and spending levels align with this premium model.

We are committed to the dynamic and continuous evolution of the ‘ Food Fashion Department Store’ concept, ensuring it stays ahead of ever-changing trends. Our vision is for TOPS FOOD HALL to function as a department store for food, presenting trendy and cutting-edge products and ingredients that reflect modern lifestyles. The ultimate goal is to establish TOPS as a definitive Food & Lifestyle Destination for every generation.” concluded Mr. Stephane

Experience this elevated new chapter with the Food Fashion Department Store at TOPS FOOD HALL Central Park, the store is scheduled to open on September 4, 2025, with daily operating hours from 09:00 to 22:00 hrs. For more information, visit www.tops.co.th, Facebook TopsThailand, or LINE @TopsThailand.

#TOPS #TOPSFOODHALL

#CENTRALPARK #FOODFASHIONDEPARTMENTSTORE

• ‘TOPSTER’ mascots take over the heart of Bangkok in ‘The Red Phenomenon,’ the city’s red-hot happiness event of the year, with discounts of up to 29%.                

Bangkok, 19 August 2025 — TOPS, the food business under Central Retail, has kicked off its 29th anniversary celebrations in grand style, launching a major campaign to spread happiness across the country and give back to its customers. Reinforcing its position as Thailand’s leading supermarket and generating excitement for its flagship annual campaign, TOPS has unleashed a joyful red wave across the city with the launch of ‘The Red Phenomenon’. The spectacle is led by a giant 6-metre-tall TOPSTER mascot, accompanied by a troop of 48 TOPSTER in total, transforming the Chong Nonsi Skywalk — a bustling central business district landmark — into a vibrant red photo hotspot. Alongside the visual extravaganza, TOPS is spreading happiness with the giveaway of over 2,900 special discount coupons between 18 and 22 August 2025. The celebrations also include exclusive, unprecedented promotions, with discounts of up to 29% across the basket from over 119 leading partner brands, plus additional on-top basket discount coupons worth up to 450 baht. These offers run from 20 August to 30 September 2025, culminating in a one-day-only ‘secret deal’ surprise on 29 August 2025.

Mr. Stephane Coum, Chief Executive Officer of Food Group, Central Retail, stated, “For the past 29 years, TOPS has driven its business as a food retail leader by always putting our customers centric. This is reflected in the development of products and services that precisely meet customer needs to ensure maximum satisfaction.

Examples include pioneering the SPOT Rewards loyalty program as the first of its kind; being a leader in sustainability by initiating the ‘No Bag’ policy and supporting Thai farmers through the Jing Jai Farmers’ Market, a marketplace that directly connects local producers with consumers; as well as being a leader in developing diverse store formats and sales channels to create a fully-fledged Omni-Channel model for a seamless shopping experience. This is achieved both through our network, which recently exceeded 752 branches covering key locations nationwide, and in parallel with our online channels—whether it’s TOPS ONLINE, Quick Commerce, marketplace platforms, or our Personal Shopper service that provides close, attentive assistance.

At the same time, we place great importance on sustainable growth, coupled with creating shared value for society through responsible business practices that benefit our communities, society, and the environment. This is guided by our ‘Small Acts Together’ concept and the
’12 Missions to Sustainable Retail’ strategy, with the firm belief that sustainability can only be achieved through the collaboration of all sectors.”

For 2025, TOPS is pressing forward with its ‘T-O-P-S’ strategy, focusing on developing store formats and creating an elevated shopping experience. This will be achieved through the launch of new hybrid models, including: 10 TOPS DAILY stores combined with TOPS WINE CELLAR; 5 TOPS DAILY stores combined with both TOPS WINE CELLAR and The Baker; and 2 TOPS DAILY x LOOKS stores targeting the Young & Mainstream customer segment.

The strategy also includes the renovation of three existing TOPS branches—Central Rama 9, Central Pinklao, and Central Chaengwattana—into the TOPS FOOD HALL format. These renovations aim to create a new, world-class shopping experience in branches with high potential to serve international and premium clientele.

Furthermore, TOPS is announcing a major push into the Own Brand market, with plans to expand the product line by over 500 new items this year, adding to the current range of approximately 5,000 items. The goal is to have Own Brand revenue share soar past 20% in 2025. All these initiatives will be carried out in parallel with our ongoing operations in social and environmental sustainability.

In celebration of its 29th year of business in the country, TOPS is launching this major annual campaign with the intention of delivering happiness and giving back to its customers. The strategy begins by leveraging a key brand asset—the mascot known as TOPSTER—as the starting point to generate buzz and capture public interest for the launch of this year’s 29th-anniversary campaign.

Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, explained that “Last year, TOPS introduced the Character Marketing approach, debuting our ‘TOPSTER’ mascot as a brand ambassador to strengthen recall, engagement, and communication with customers. We have integrated TOPSTER into every touchpoint where the brand interacts with customers, creating emotional bonding and driving strong, sustainable ‘brand love’ over the long term — both through promotional communication and various marketing activities.”

“This year, to mark our 29th anniversary, we are building on TOPSTER’s positive, fun, friendly, and approachable personality to launch this landmark campaign. By making TOPSTER and the brand’s signature red colour the symbols of celebration, The Red Phenomenon brings a wave of red happiness to the city with the display of a giant TOPSTER over 6 meters tall, along with mascots in various poses and gestures, totaling 48 figures at the Chong Nonsi Skywalk, turning the heart of Bangkok’s business district into an unmissable photo opportunity. TOPSTER will also hand out over 2,900 limited-edition 29th anniversary discount coupons to passers-by at the Skywalk between 18 and 22 August 2025 — five sessions daily from 08:50 to 19:00 hrs. — giving lucky participants the first chance to enjoy these special privileges.”

The campaign extends beyond physical events, taking Character Marketing into the digital space with the launch of the TOPSTER LINE Sticker for the first time, available via TOPS Thailand and TOPS DAILY. This set of 16 adorable, playful, and vibrant TOPSTER designs is free to download via the LINE application from 19 August to 17 September 2025 only.

In stores, TOPS is marking the occasion with a limited-edition bottled water range featuring four exclusive TOPSTER label designs, each conveying different emotions to brighten the recipient’s day. These are sold under TOPS’ own brand ‘TOPS’ at selected TOPS and TOPS DAILY branches while stocks last.

These activities, from ‘The Red Phenomenon’ marketing event and the launch of the TOPSTER LINE Sticker to the special TOPSTER bottled water, are all part of the promotional celebrations for the 29th anniversary. Alongside this, TOPS is launching its most historic and special promotions ever, packed with unprecedented exclusive discounts. This ensures customers will have the most fun, value-driven, and satisfying shopping experience on all channels, from in-store to online. This is a once-a-year opportunity that true TOPS customers cannot miss!

• Simply spend 600 baht at TOPS FOOD HALL, TOPS, TOPS ONLINE, TOPS CARE, or PET N’ ME, or spend 100 baht at TOPS DAILY, to receive a discount coupon booklet. Each booklet offers up to 29% off the total basket from over 119 leading partner brands, plus additional on-top basket discount coupons worth up to 450 baht. The 29th anniversary coupons can be collected at the customer service counter in all branches.

• The promotion runs from 20 August – 30 September 2025, with the coupon distribution and redemption period split into two rounds: Round 1: 20 August – 16 September 2025; Round 2: 17 – 30 September 2025.

• Special! Customers who meet the spending conditions and receive coupons between 20-28 August 2025 (terms and conditions apply) will be eligible for the ultimate ‘secret deal’ on 29 August 2025, for one day only. Eligibility can be checked via TOPS My Rewards on the official LINE accounts of TOPS Thailand, TOPS FOOD HALL, and TOPS DAILY. Don’t miss it! 

“For our 29th anniversary, we want to deliver exceptional value as a heartfelt thank-you to all our customers for their trust and support over the years. This milestone is a testament to the confidence that Thai consumers and society have in TOPS, made possible by the strong partnerships with our business allies, the dedication of our employees working towards a shared goal, and the enduring loyalty of our customers. These are the driving forces behind our mission to make every day extraordinary, filled with inspiration and new experiences, in line with our ‘Every Day DISCOVERY’ philosophy,” Mr. Stephane concluded.

For more information, visit www.tops.co.th, Facebook: TopsThailand, or LINE: @TopsThailand.

#TOPS #DiscoveryEveryDay #29thAnniversary

นครศรีธรรมราช, 16 สิงหาคม 2568 – ท็อปส์ ธุรกิจกลุ่มฟู้ด ในเครือเซ็นทรัล รีเทล เปิดพื้นที่สนับสนุนเกษตรกรท้องถิ่น เดินหน้าจัดงาน “ตลาดจริงใจ Farmers’ Market สัญจร” ณ เซ็นทรัล นครศรีพร้อมชวนชาวนครฯ และนักท่องเที่ยวร่วมอุดหนุนสินค้าจากท้องถิ่นทั่วไทย ไม่ว่าจะเป็นผลผลิตทางการเกษตรปลอดภัย อาหารพร้อมรับประทาน สินค้า GI และของดีประจำถิ่น รวมกว่า 40 ร้านค้า จาก 23 จังหวัดทั่วไทย ตั้งแต่วันนี้ –21 สิงหาคม 2568 ณ บริเวณลานกิจกรรม ชั้น 1  (โซน P1A) ศูนย์การค้าเซ็นทรัล นครศรี                   

สำหรับกิจกรรมครั้งนี้นับเป็นส่วนหนึ่งของโครงการ “จริงใจ Farmers’ Market” ซึ่งเป็นพื้นที่ให้เกษตรกรนำผลผลิตทางการเกษตรปลอดภัยและสินค้าชุมชนมาจำหน่ายโดยตรงแก่ผู้บริโภค อีกทั้งยังเป็นการสร้างรายได้ให้เกษตรกรและกระตุ้นเศรษฐกิจในชุมชนอีกด้วย ปัจจุบัน จริงใจ Farmers’ Market มีสมาชิกในโครงการกว่า 12,300 ครัวเรือน และมีจำนวนกว่า 32 สาขา 28 จังหวัด ทั่วประเทศ 

ทั้งนี้ ในวันเปิดงาน (15 ส.ค. 68) ได้รับเกียรติจาก นายปัญญา ประดิษฐสาร เกษตรจังหวัดนครศรีธรรมราช สำนักงานเกษตรและสหกรณ์ จังหวัดนครศรีธรรมราช, นายจิรวัฒน์ ปลอดวงศ์ หัวหน้าหน่วยงาน สำนักงานประชาสัมพันธ์จังหวัดนครศรีธรรมราช, นางเดือนเพ็ญ ศรีเพชร ประธานหอการค้าจังหวัดนครศรีธรรมราช, นางสาวสุดาทิพย์ ซู่ระวัง  เจ้าพนักงานอบรมและฝึกวิชาชีพปฏิบัติงาน ศูนย์พัฒนาศักยภาพและอาชีพคนพิการจังหวัดนครศรีธรรมราช และ นายอติชาต ชูกำเนิด ผู้จัดการฝ่ายการตลาด ศูนย์การค้าเซ็นทรัล นครศรี ร่วมงานและเยี่ยมชมสินค้าภายในงาน โดยมีผู้บริหารของบริษัท เซ็นทรัล ฟู้ด รีเทล จำกัด นายภานุวัฒน์ ทาโคตร ผู้อำนวยการฝ่ายปฏิบัติการอาวุโส พื้นที่ภาคใต้, นายมลชัย พิจารณ์ ผู้อำนวยการเขต พร้อมด้วย นางสาวสุมลฑา ศรีคำนวน, ผู้อำนวยการฝ่ายจัดซื้อท้องถิ่นและจริงใจ ฟาร์มเมอร์ มาร์เก็ต ให้การต้อนรับ 

สำหรับสินค้าภายในงานครั้งนี้ไม่ได้มีดีเพียงภูมิปัญญาจากท้องถิ่น แต่ยังสะท้อนความหลากหลายของรสชาติและความคิดสร้างสรรค์ในการพัฒนาสินค้าจากผู้ประกอบการ วิสาหกิจชุมชน และผู้ประกอบการทั่วประเทศ ที่พร้อมให้ผู้ร่วมงานได้ลิ้มลองและเลือกสรรกันแบบจุใจ ไม่ว่าจะเป็น

• ความสดชื่นและความสดใหม่จากต้นทาง คัดผลผลิตจากสวนสู่ตลาดด้วยความใส่ใจ กับผลไม้คุณภาพที่คัดสรรอย่างพิถีพิถัน อาทิ อโวคาโดสายพันธุ์หายากอย่างปีเตอร์สันและวาเลนไทน์จาก Grande Farm อโวคาโดปากช่อง จ.นครราชสีมา ที่โดดเด่นด้วยเนื้อสัมผัสเนียนนุ่ม รสชาติหวานมันคล้ายครีม ชวนรับประทาน พร้อมด้วย GI สับปะรดภูเก็ต จากวิสาหกิจชุมชน จ.ภูเก็ต ที่มีรสหวานแหลมอมเปรี้ยว สีเหลืองสดทั้งผล มาพร้อมกลิ่นหอมเฉพาะตัว และเนื้อในกรอบอร่อย ปิดท้ายด้วยทุเรียนหมอนทอง จากวิสาหกิจชุมชนทุเรียนภูบรรทัด จ.พัทลุง ที่เติบโตบนผืนดินอุดมสมบูรณ์ของเทือกเขาบรรทัด จนให้ผลผลิตที่หวานมัน กลมกล่อม เนื้อแน่น เต็มเปี่ยมด้วยคุณภาพ

• สดจากแปลง ปลูกด้วยใจ เพื่อสุขภาพที่ดีในทุกวัน ด้วยสินค้าจากร้านไทไทแบรนด์ จ.แม่ฮ่องสอน ไม่ว่าจะเป็น GI ถั่วลายเสือ รสชาติมันหวาน เนื้อแน่นกรอบ เมล็ดใหญ่โดดเด่นด้วยลายสีม่วงคล้ายลายเสือ อัดแน่นด้วยคุณค่าทางโภชนาการ หรือจะเป็นงาม้อนคั่ว ที่อุดมไปด้วยกรดไขมันดีและสารอาหารจำเป็นต่อ ตอบโจทย์สายรักสุขภาพที่ต้องการความอร่อยและดีต่อร่างกายในเวลาเดียวกัน

• รวมของอร่อยพร้อมรับประทาน ที่มอบทั้งความอิ่มท้องและอิ่มใจในทุกคำ ไม่ว่าจะเป็น GI หมูย่างเมืองตรังโกด้วง ตำนานความอร่อยกว่า 100 ปี ที่ขึ้นชื่อเรื่องเนื้อแน่น หนังกรอบ หอมหวานละมุน สายเส้นต้องไม่พลาด ถ้อยถวิลผัดไทยโคราช จ.นครราชสีมา ให้รสเข้มข้น พร้อมเส้นเหนียวนุ่ม ปรุงง่าย อร่อยเหมือนไปถึงถิ่น หรือจะเป็น ก๋วยจั๊บฮาลอง จ.อุบลราชธานี ด้วยเส้นเหนียวนุ่มและน้ำซุปกลมกล่อมกำลังดี สายแซ่บต้องลอง น้ำจิ้มแจ่วฮ้อนจากอภิรมย์ จ.ขอนแก่น ที่จัดจ้านครบรส เผ็ด เปรี้ยว หวาน เพิ่มรสชาติให้ทุกจานได้อร่อยยิ่งขึ้น 

• จะกินเล่นก็เพลิน หรือจะซื้อเป็นของฝากก็ประทับใจ กับหลากหลายของอร่อยจากชุมชนทั่วไทย เริ่มจาก GI กล้วยตากบางกระทุ่มแม่โสม จ.พิษณุโลก ที่หอม นุ่ม หวานธรรมชาติจากกล้วยน้ำว้าแท้ ต่อด้วย GI ปลาช่อนแม่ลาแดดเดียว วิสาหกิจชุมชนถนอมอาหารจากปลาบ้านตราชู จ.สิงห์บุรี โดดเด่นด้วยเนื้อหวานมัน กลิ่นหอมเฉพาะตัว ทอดแล้วกรอบนอกนุ่มใน เคี้ยวเพลินไปกับ แมคคาเดเมีย จากวิสาหกิจชุมชนกลุ่มแปรรูปมะคาเดเมียดอยช้าง จ.เชียงราย ก็กรอบ มัน เมล็ดใหญ่ ได้มาตรฐาน OTOP 5 ดาว พร้อมด้วย อินทผลัมผลแห้ง จาก ๑๐๐๐ พฤกษาฟาร์ม จ.บุรีรัมย์ ที่หวานธรรมชาติแต่ไม่กระตุ้นอินซูลิน ปิดท้ายด้วย หมูแปรรูป จ.นครปฐม เนื้อแน่น มันน้อย เหมาะทั้งรับประทานเองหรือมอบเป็นของฝากคุณภาพ 

นอกจากนี้ ภายในงานยังมีการจำหน่ายสินค้าท้องถิ่นที่สะท้อนเจตนารมณ์ของการส่งเสริมชุมชนอย่างยั่งยืน โดยทุกชิ้นล้วนเปี่ยมไปด้วยเรื่องราวและคุณค่าจากผู้คนในท้องถิ่น อาทิ สินค้าหัตถกรรมจากกลุ่มคนพิการ กระเป๋ากระจูด และผ้าปาเต๊ะ จากศูนย์พัฒนาศักยภาพและอาชีพคนพิการ จังหวัดนครศรีธรรมราช รวมถึงสินค้าชุมชนอื่น ๆ ที่ถูกรังสรรค์ขึ้นจากฝีมือและหัวใจของผู้คนในพื้นที่ เพื่อสร้างรายได้และโอกาสให้กับชุมชนอย่างแท้จริง ท็อปส์ยังคงยืนหยัดเคียงข้างเกษตรกรไทยอย่างต่อเนื่อง พร้อมส่งเสริมการบริโภคสินค้าเกษตรคุณภาพจากท้องถิ่น และกระจายผลผลิตสู่ผู้บริโภค เพื่อสนับสนุนเศรษฐกิจฐานรากให้เติบโตอย่างยั่งยืน สอดคล้องกับกลยุทธ์ ‘12 Missions to Sustainable Retail’ และแนวคิด ‘Small Acts Together’ ที่เชื่อว่าพลังเล็ก ๆ จากทุกภาคส่วนสามารถขับเคลื่อนการเปลี่ยนแปลงครั้งใหญ่ให้เกิดขึ้นได้จริง

ชวนชิมและช้อปสินค้าคุณภาพ อาหารพร้อมทานหลากหลายรายการ ร่วมสนับสนุนเกษตรกรและผู้ประกอบการชุมชนได้ที่ “ตลาดจริงใจ Farmers’ Market สัญจร” ช้อปของดี ส่งตรงจากชุมชนทั่วไทย ตั้งแต่วันนี้ – 21 สิงหาคม 2568 ณ บริเวณลานกิจกรรม ชั้น 1  (โซน P1A) ศูนย์การค้าเซ็นทรัล นครศรี                          

ติดตามข้อมูลเพิ่มเติมได้ที่ www.tops.co.th, เฟซบุ๊ก TOPS Thailand, หรือแอปพลิเคชันไลน์ @TopsThailand

#TOPS #EveryDayDISCOVERY #JingJaiFarmersMarket

• The campaign offers a lifetime free replacement for the “heart-warming” upcycled bags, aiming to reduce plastic usage

Bangkok, 13 August 2025 — TOPS, the food business under Central Retail, is building on its commitment to sustainability with the launch of its ‘Pretty Ugly Bag’ campaign, themed ‘an ugly bag that helps the planet.’ This initiative encourages the most efficient use of resources by upcycling used vinyl banners from TOPS DAILY storefronts into new shopping bags. This reinforces TOPS’s sustainability mission to operate with social and environmental responsibility and create new value from waste materials in a tangible way. All bags come with a lifetime free replacement for damage from normal use. In its first phase, the project aims to produce over 20,400 bags, which will help reduce carbon emissions by an estimated 2.87 tonnes of CO₂ equivalent. The bags will be available in the first phase at 10 participating TOPS DAILY branches in Bangkok and Nonthaburi for just 89 baht. The campaign runs from today until 30 September 2025, or while stocks last. A second phase is expected to launch from October 2025 onwards.

Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, said, “Plastic waste remains a significant problem in Thailand. A report from the Ministry of Natural Resources and Environment indicated that last year, the country generated over 2.88 million tonnes of plastic waste. As Thailand’s leading food retailer, TOPS is committed to environmentally friendly operations in every dimension and has a policy for efficient resource use, including Reduce, Reuse, and Recycle, which has been developed into numerous environmental projects.

“Recently, we launched a special campaign to encourage everyone to change their behavior towards using resources with maximum value. We are upcycling materials from the 10,248 used advertising vinyl banners from our TOPS DAILY storefronts each year to add new value, turning them into shopping bags under the name ‘Pretty Ugly Bag’—a bag that isn’t pretty, but helps the planet. In the first phase, we aim to use approximately 50% of all used vinyl to produce over 20,400 bags.

“We are communicating the bag’s concept as a symbol of environmentalism. Even though it is made from used, old, and imperfect materials, it is strong, durable, and uniquely different in every piece. This creates a sense of pride for those who carry it, showing they are part of making this world more sustainable.”

The “Pretty Ugly Bag”—a bag that isn’t pretty but helps the world—is available under the concept ‘Ugly Bag, Pretty World’. The bag is made from used advertising vinyl banners. It is sold for 89 baht and comes with a lifetime free replacement for damage from actual use. It is available at 10 TOPS DAILY branches in Bangkok and Nonthaburi: The Season Phahonyothin 1, CentralwOrld Offices, Sukhumvit 33, Sun Plaza, Summer Hill, KL Villa Lat Krabang, Government Complex, The Lighthouse, The Residence on Thonglor, and Central Food Retail Head Office (Central Chaengwattana, 17th Floor).

The “Pretty Ugly Bag” is one of TOPS’ s environmental projects, operating under the ‘12 Missions to Sustainable Retail’ strategy to achieve our sustainability goals and reach net zero greenhouse gas emissions by 2050. It follows our ‘Small Acts Together’ concept, encouraging everyone to participate in creating significant change. Upcycling old vinyl into bags for this project will reduce carbon dioxide by 2.87 tonnes of CO₂ equivalent. This aligns with data from ResearchGate, which indicates that upcycling vinyl banners can reduce carbon emissions by up to 78% compared to manufacturing from new materials.

“TOPS is committed to driving progress across all areas of our business—from sourcing products responsibly and delivering value to consumers, to sustainably protecting the environment. Back in 2018, we were the first retailer to officially stop providing plastic carrier bags, a major step in reducing plastic waste. We are continuing with many other initiatives, such as installing solar panels at standalone stores, using energy-saving refrigerators that cut electricity consumption by up to 35%, deploying electric delivery vehicles, switching beer packaging from glass bottles to aluminum cans on Koh Phangan, and redistributing surplus food to communities in need nationwide. Every step we take is aimed at creating meaningful benefits for both people and the planet,” Mr. Chakkit concluded.

Join TOPS in making a difference for the planet today. Get your Pretty Ugly Bag at any of the 10 participating TOPS DAILY branches for just 89 baht. For more information, visit www.tops.co.th, Facebook: TopsThailand, or LINE: @TopsThailand.

#TOPS #PRETTYUGLYBAG

• Launches “Thai Fruit Festival 2025 By DIT” Campaign to Boost Nationwide Consumption of Thai Fruits

Bangkok, July 7, 2025 –TOPS, the food business under Central Retail, has partnered with the Department of Internal Trade (DIT), Ministry of Commerce, and the Agriculture and Food Coordination and Public Relations Center (AFC) of the Thai Chamber of Commerce to purchase 2 tons of santol from the Ban Wang Ri Organic Agriculture and Safe Food Community Enterprise in Sa Kaeo province. Through an integrated collaboration between the public sector, led by the Ministry of Commerce, and the private sector, this effort involves purchasing the portion of produce from santol growers that could not be sold to Cambodia due to measures controlling the opening and closing hours of the Thai-Cambodian border. Furthermore, TOPS has planned to drive the grassroots economy by purchasing over 8,000 tons of fruit from Thai farmers throughout 2025. Concurrently, the company is launching the “Thai Fruit Festival 2025 By DIT” campaign to promote and stimulate the domestic consumption of Thai fruits at over 690 TOPS, TOPS FOOD HALL, and TOPS DAILY stores nationwide, as well as 32 Jingjai Farmers’ Market locations, from today until August 31, 2025

 Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail said “As a leading retailer that stands by Thai society at all times, TOPS is committed to our policy of supporting farmers and standing with Thai society, especially in times of need. Following the measures controlling the opening and closing hours of the Thai-Cambodian border, the Ministry of Commerce and Thai Chamber of Commerce’s AFC have coordinated with wholesale and retail operators to help absorb surplus agricultural produce that could not be exported. To help alleviate this hardship, TOPS has therefore collaborated with the Department of Internal Trade and the Thai Chamber of Commerce’s AFC to purchase over 2 tons of santol from the Ban Wang Ri Organic Agriculture and Safe Food Community Enterprise in Sa Kaeo. We plan to distribute this santol to our various branches to be part of the solution, provide support to the farmers, and also give the Thai people an opportunity to access this quality fruit.”

At the same time, the overall outlook for this year’s Thai fruit season continues to face distribution challenges. Data from Kasikorn Research Center indicates that major economic fruits such as durian, mangosteen, and longan are expected to have a combined yield of 3.66 million tons, an increase of 21.8% from the previous year and 1.2 times higher than the past average (2020-2023). Meanwhile, sales of these key economic fruits are projected to decrease by 4.8% in 2025, primarily due to price pressures from increased supply amid limited consumer demand. Therefore, TOPS is partnering with the DIT and Thai Chamber of Commerce’s AFC to help purchase this produce and drive the distribution of quality Thai fruit to consumers nationwide through the ‘Thai Fruit Festival 2025 By DIT’ campaign. This initiative aims to stabilize fruit prices, promote consumption, and continuously support the income of Thai farmers. We would like to invite everyone to support this cause by purchasing quality Thai fruits, giving encouragement to our farmers to grow sustainably together.”

 The santol that TOPS has initially purchased is from the Ban Wang Ri Organic Agriculture and Safe Food Community Enterprise (Rai Dee Tor Jai) in Wattana Nakhon District, Sa Kaeo Province. It is the ‘E-La’ variety, known for its large size, thick and fluffy flesh, unique sweet and sour taste, and distinct aroma. The annual yield is approximately 600 tons, with about 100 tons typically exported to Cambodia. Due to the controlled opening and closing hours of the Thai-Cambodian border, a portion of the santol has been left stranded and unsold. In response, TOPS, DIT and Thai Chamber of Commerce’s AFC have purchased 2 tons from the community enterprise to help mitigate the situation for the farmers. 

Additionally, TOPS is focused on promoting the consumption of seasonal Thai fruits. In collaboration with the DIT and Thai Chamber of Commerce’s AFC, the ‘Thai Fruit Festival 2025 By DIT’ campaign will feature a selection of premium quality Thai fruits from sources across the country, including durian, mangosteen, rambutan, longan, watermelon, pineapple, avocado, and longkong, with special promotions to boost sales from today until August 31, 2025, at over 690 TOPS, TOPS FOOD HALL, and TOPS DAILY stores, and 32 Jingjai Farmers’ Market locations.

In 2025, TOPS plans to purchase over 8,000 tons of fruit from farmers, a 15% increase from the previous year. The company will leverage its extensive sales network—spanning TOPS, TOPS FOOD HALL, and TOPS DAILY stores—with a special focus on its Jingjai Farmers’ Market outlets, where farmers can sell fruit directly to consumers. This model reduces the role of middlemen, connects producers and consumers more closely, and creates stable, sustainable income.

“TOPS stands in solidarity with Thai farmers and is committed to supporting the grassroots economy through collaboration with the public and private sectors to distribute produce and promote the consumption of quality Thai fruit. This aligns with our ‘12 Missions to Sustainable Retail’ strategy and our ‘Small Acts Together’ philosophy, which holds that the small actions of many can create significant, positive change,” Mr. Stephane concluded

Support Thai farmers and enjoy premium quality Thai fruit by purchasing their products year-round at TOPS, TOPS FOOD HALL, and TOPS DAILY stores, and Jingjai Farmers’ Market locations. For more information, visit www.tops.co.th, Facebook: TopsThailand, or LINE OFFICIAL: @TopsThailand

#TOPS #EveryDayDISCOVERY #SupportThaiFruits #SupportThaiFarmers

Bangkok, 1 July 2025 – TOPS, the food business under Central Retail, is deploying a cross-industrial collaboration strategy to expand its new customer base to specific health-conscious customer group. The company has partnered with Samitivej Hospital, a leading provider of premium healthcare services, to offer cross-sector privileges to customers. Patients visiting any Samitivej Hospital will receive discount coupons worth a total of 350 baht for use at TOPS, both in-store and online. Conversely, TOPS customers will enjoy exclusive benefits at all seven Samitivej hospitals, including up to 20% off room rates, special health check-up packages, and complimentary emergency ambulance services in cases of inpatient admission.

This initiative targets the high-spending premium customer segment of Samitivej, a group with growing purchasing power. It also aims to reinforce TOPS’ brand image as a trusted Food Destination offering premium, safe, high-standard products. TOPS will collaborate with Samitivej Hospital to develop lifestyle and health-related content, publishing through TOPS’s customer communication channels, enabling the brand to seamlessly align itself with the health-oriented lifestyles of modern consumers. Customers of both TOPS and Samitivej can now enjoy the exclusive benefits of this collaboration from today until 31 December 2025.

Ms. Pakwimol Satawedin, Head of E-Commerce of Central Food Retail under Central Retail, stated, “The global trend of preventive health and wellness continues to grow, with consumers from nearly all demographics placing increased importance on holistic well-being—not only treatment after falling ill but also proactive prevention. Conscious consumption in daily life has become an essential aspect of modern lifestyles. This trend represents an opportunity for TOPS to expand its market into a health-conscious segment by launching cross-industry promotions with premium healthcare providers. Our collaboration with Samitivej Hospital—one of the market leaders with a large and loyal customer base—perfectly aligns with the lifestyle, purchasing behaviour, and spending capacity of our key customers across both offline and online platforms.”

“Moreover, this partnership also reflects one of our core strategies: integrating the TOPS brand more deeply into the everyday lives and lifestyles of consumers. We’re co-developing video content that links TOPS’ quality food products with expert nutritional knowledge from Samitivej, shared across TOPS’s various communication channels. This further enhances TOPS’ image as a trustworthy Food Destination, able to consistently deliver a seamless health-first message throughout the customer shopping experience.”

Thidakarn Rujipattanakul, M.D., Deputy Director of Samitivej Sukhumvit Hospital and Business Development Director of Samitivej Public Company Limited added, “At Samitivej, we believe that genuine healthcare begins with daily habits—especially the consumption of high-quality, safe, and appropriate foods tailored to each individual’s needs. This includes regular exercise and age-appropriate health check-ups. Good health isn’t just the absence of illness but a state of balance in body, mind, and lifestyle. That’s why we strongly advocate for the concept of prevention —We don’t want anyone to get sick-a philosophy that has become part of modern living for those seeking long-term quality of life.”

“Our collaboration with TOPS is more than just a brand partnership—it is a fusion of premium healthcare and high-quality retail. Together, we aim to empower consumers to access holistic well-being in every dimension. TOPS customers will enjoy exclusive privileges when receiving services at any Samitivej hospital, both in Bangkok and upcountry, including Samitivej International Children’s Hospital. These benefits include 20% off room charges, special-rate health check-up packages, and complimentary ambulance services in the case of inpatient treatment.”

“We see TOPS not merely as a supermarket, but as a Food Destination that truly embodies the concept ‘good health starts at home’. When paired with Samitivej’s holistic approach to patient care, this campaign will elevate the consumer experience by offering 360-degree value—from lifestyle and dietary choices to access to medical services. We hope this campaign will serve as the starting point for building a stronger health-conscious society in Thailand.”

As part of this collaboration, TOPS and Samitivej Hospital have jointly designed a proactive health promotion model tailored to the lifestyles of modern health-conscious consumers. The initiative comprises three core elements:

• Exclusive privileges to support greater access to quality health products at great value – TOPS is proud to play a role in promoting public health by making it easier and more accessible to choose healthier products. Customers who receive services at any of the seven Samitivej Hospital branches between 1 July and 31 December 2025 will receive a special coupon worth 350 baht, redeemable both at TOPS branches and at TOPS ONLINE.

• Know First, Care First – because good health begins with understanding – TOPS and Samitivej will share expert health knowledge through high-quality video content presented by Samitivej’s team of specialist doctors. These videos will offer easy-to-understand nutritional advice and health tips, along with recommended TOPS health products that viewers can incorporate into their daily lives. The content is designed to be both informative and shoppable.

• An integrated health experience all year round – TOPS customers can enjoy exclusive year-round benefits from Samitivej Hospital throughout 2025, including a 20% discount on hospital room rates, special prices on health check-up packages, and complimentary emergency ambulance services for inpatient admissions.

“We are confident that this marketing campaign with Samitivej Hospital will not only offer a fresh and meaningful health experience for consumers but also strengthen TOPS’ reach into the growing health-conscious demographic—both offline and online. The collaboration especially enhances our access to Samitivej’s customer base, who are high-purchasing-power individuals actively seeking accessible wellness options. It also reinforces our mission to elevate the TOPS brand as part of our consumers’ health-conscious lifestyle in every aspect of their daily lives,” concluded Ms. Pakwimol.

For more information, please visit www.tops.co.th, follow us on Facebook: TopsThailand, or connect via LINE: @TopsThailand.

#TOPS #EveryDayDiscovery #TOPSxSamitivej #เราไม่อยากให้ใครป่วย #TOPSใส่ใจสุขภาพของคุณ

Bangkok, 30 June 2025 — TOPS, the food business under Central Retail, in collaboration with the Australian Trade and Investment Commission (Austrade) and the Australian Embassy in Thailand, reinforces its positioning as a world-class Food Discovery & Destination supermarket with the launch of ‘Discover Australia: A First Taste of the Finest’. This exclusive food festival invites customers to indulge in the delicious, first-of-the-season fresh flavours of Australia – all in one place.” Over 1,000 premium, exclusive, and health-focused food items have been carefully curated and sourced directly from Australia, renowned for its pristine natural environment, pure air, and stringent production standards. These ingredients from the Land of Kangaroos are celebrated for their freshness, cleanliness, distinctive taste, and nutritional value. Customers can savour the ‘Finest’ of Australian products at participating TOPS and TOPS FOOD HALL branches, as well as through TOPS ONLINE, from now through 8 July 2025.

Experience the journey of flavours from farm to shelf, with 5 highlighted premium Aussie picks, brimming with the distinctive allure of the Southern Hemisphere:

• Fresh Vegetables from the Land of the ‘Finest’ – Discover baby spinach and wild rocket from Hussey & Co, a leading name in premium salad leaves. These are crisp, clean, and delightfully tender in flavour. Completing the lineup are Brussels sprouts — naturally sweet, free from chemical residues, and packed with vitamin C, fibre, and antioxidants — a dream for the health-conscious.

• Unadulterated Freshness from Nature’s Premium Fruits – Enjoy premium strawberries from My Choice, distinguished by their vivid colour, subtly sweet-and-tangy flavour, soft texture, and delicate aroma. Discover Hass avocados, the flagship variety from Australia, known for their creamy, buttery texture and rich, nutty flavour. Perfect for everything from guacamole to avocado toast. You’ll also find top-quality mandarins grown in Australia’s nutrient-rich soils — easy to peel, fragrant, flavourful, and a potent source of vitamin C for your well-being.

• World-Class Ingredients, Naturally Raised in Australia – Relish the melt-in-the-mouth texture of Tajima Wagyu beef, Japanese-bloodline cattle raised in Australia, offering a perfect balance of exquisite marbling and delicate flavour with a distinctly Australian twist. Also available is premium Australian lamb rack — tender, juicy, and highly nutritious — a symbol of Australia’s superior livestock heritage. Completing this premium protein experience is fresh Tasmanian salmon, sustainably farmed in one of the world’s purest marine environments and naturally rich in healthy fats and Omega-3.
• Indulgent Dairy, Soft and Sublime – Cheeses from Ashgrove, a dairy brand renowned for expressing the character of its region and seasons, comes a selection of fine cheeses including mature cheddar and blue cheese — crafted with care, 100% animal enzyme-free, and full of bold, unique flavour. Treat yourself to Bulla ice cream, made from 100% Australian fresh milk and premium cream for a silky-smooth texture. Try Tamar Valley yoghurt, made from all-natural ingredients and fresh milk from top-tier farms, offering rich, velvety flavour. Experience the rich, velvety taste of The Yoghurt Shop’s yoghurt expertly made in South Australia using the traditional method for exceptional flavour and texture. And don’t miss Apollo cream cheese, produced in state-of-the-art facilities and delivering a novel twist in taste for the adventurous palate. Discover the dip that brings flavour to every occasion with Black Swan dips, made in Australia with real ingredients, offering a smooth, bold taste that’s simply irresistible.

• Top-Tier Supplements for the Self-Care Savvy – Explore Australia’s most sought-after wellness products including Spring Leaf supplements, enriched with Oligomeric Proanthocyanidins to help protect the body from stress and deliver antioxidant support with a gentle touch. Discover Blackmores, a renowned Australian brand that combines top-quality natural ingredients for superior health benefits. And don’t miss the favourite Swiss Collagen Grape Seed — packed with collagen peptides, vitamin C, and grape seed extract to promote luminous, youthful, and firm skin from within.

 In addition, TOPS has assembled an enticing array of bestselling snacks and delicacies from leading Australian brands, offering customers an indulgent shopping experience. Among the highlights are crunchy, buttery macadamia from the Original Happy Nut, celebrated for their rich flavour and high content of healthy fats and antioxidants. Also featured are popcorn kernels from Coles, as well as Cadbury Dairy Milk’s peppermint chocolate. Adding to the indulgence are Pods Twix — caramel-filled wafer cups coated in chocolate — alongside many other treats sure to delight snack lovers and sweet-toothed shoppers alike.

Don’t miss this opportunity to explore the authentic tastes of Australia at ‘Discover Australia: A First Taste of the Finest’, running now through to 8 July 2025 at participating TOPS and TOPS FOOD HALL branches, as well as via TOPS ONLINE.

For further details, please visit www.tops.co.th, follow TopsThailand on Facebook, or connect via the LINE app at @TopsThailand.

#TOPS #EveryDayDISCOVERY #DiscoverAustralia
#AFirstTasteoftheFinest