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Phuket, 28 June 2025 — TOPS, the food business under Central Retail, in collaboration with the Australian Trade and Investment Commission (Austrade) and the Australian Embassy in Thailand, reinforces its positioning as a world-class Food Discovery & Destination supermarket with the launch of ‘Discover Australia: A First Taste of the Finest’. This exclusive food festival invites customers to indulge in the delicious, first-of-the-season fresh flavours of Australia – all in one place.” Over 1,000 premium, exclusive, and health-focused food items have been carefully curated and sourced directly from Australia, renowned for its pristine natural environment, pure air, and stringent production standards. These ingredients from the Land of Kangaroos are celebrated for their freshness, cleanliness, distinctive taste, and nutritional value. Customers can savour the ‘Finest’ of Australian products at participating TOPS and TOPS FOOD HALL branches, as well as through TOPS ONLINE, from now through 8 July 2025.

Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV of Central Food Retail under Central Retail, commented, “This is the first time that TOPS organizes the ‘Discover Australia: A First Taste of the Finest’ festival in Phuket. It reflects TOPS’ strategy to engage high-purchasing-power customers in the premium tourism market — a segment that aligns closely with Phuket’s global standing as a premier destination and a growing regional travel hub. Notably, in the first five months of 2025 alone, the province generated over 149.384 billion baht in tourism revenue from approximately 2.4 million visitors (Source: Phuket Tourist Association). This event provides a perfect opportunity to introduce Australia’s globally renowned high-quality products to both Thai and international tourists, further reinforcing TOPS’ role as a world-class Food Discovery & Destination supermarket.”

The opening ceremony was honored by Ms. Kirsten Fletcher, Australia’s Consul-General in Phuket, and Ms. Esther Sun, Trade and Investment Commissioner and Counsellor (Commercial), Australian Trade and Investment Commission (Austrade), Australian Embassy, Thailand, who jointly presided over the opening ceremony. They were welcomed by executives from Central Food Retail Company Limited, namely: Mrs. Sujita Phengoun, Chief Operating Officer; Mr. Thanawat Jirajariyavej, Chief Merchandising Officer; and Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV. 

Experience the journey of flavours from farm to shelf, with 5 highlighted premium Aussie picks, brimming with the distinctive allure of the Southern Hemisphere:

• Fresh Vegetables from the Land of the ‘Finest’ – Discover baby spinach and wild rocket from Hussey & Co, a leading name in premium salad leaves. These are crisp, clean, and delightfully tender in flavour. Completing the lineup are Brussels sprouts — naturally sweet, free from chemical residues, and packed with vitamin C, fibre, and antioxidants — a dream for the health-conscious.

• Unadulterated Freshness from Nature’s Premium Fruits – Enjoy premium strawberries from My Choice, distinguished by their vivid colour, subtly sweet-and-tangy flavour, soft texture, and delicate aroma. Discover Hass avocados, the flagship variety from Australia, known for their creamy, buttery texture and rich, nutty flavour. Perfect for everything from guacamole to avocado toast. You’ll also find top-quality mandarins grown in Australia’s nutrient-rich soils — easy to peel, fragrant, flavourful, and a potent source of vitamin C for your well-being.

• World-Class Ingredients, Naturally Raised in Australia – Relish the melt-in-the-mouth texture of Tajima Wagyu beef, Japanese-bloodline cattle raised in Australia, offering a perfect balance of exquisite marbling and delicate flavour with a distinctly Australian twist. Also available is premium Australian lamb rack — tender, juicy, and highly nutritious — a symbol of Australia’s superior livestock heritage. Completing this premium protein experience is fresh Tasmanian salmon, sustainably farmed in one of the world’s purest marine environments and naturally rich in healthy fats and Omega-3.
• Indulgent Dairy, Soft and Sublime – Cheeses from Ashgrove, a dairy brand renowned for expressing the character of its region and seasons, comes a selection of fine cheeses including mature cheddar and blue cheese — crafted with care, 100% animal enzyme-free, and full of bold, unique flavour. Treat yourself to Bulla ice cream, made from 100% Australian fresh milk and premium cream for a silky-smooth texture. Try Tamar Valley yoghurt, made from all-natural ingredients and fresh milk from top-tier farms, offering rich, velvety flavour. Experience the rich, velvety taste of The Yoghurt Shop’s yoghurt expertly made in South Australia using the traditional method for exceptional flavour and texture. And don’t miss Apollo cream cheese, produced in state-of-the-art facilities and delivering a novel twist in taste for the adventurous palate. Discover the dip that brings flavour to every occasion with Black Swan dips, made in Australia with real ingredients, offering a smooth, bold taste that’s simply irresistible.

• Top-Tier Supplements for the Self-Care Savvy – Explore Australia’s most sought-after wellness products including Spring Leaf supplements, enriched with Oligomeric Proanthocyanidins to help protect the body from stress and deliver antioxidant support with a gentle touch. Discover Blackmores, a renowned Australian brand that combines top-quality natural ingredients for superior health benefits. And don’t miss the favourite Swiss Collagen Grape Seed — packed with collagen peptides, vitamin C, and grape seed extract to promote luminous, youthful, and firm skin from within.

In addition, TOPS has assembled an enticing array of bestselling snacks and delicacies from leading Australian brands, offering customers an indulgent shopping experience. Among the highlights are crunchy, buttery macadamia from the Original Happy Nut, celebrated for their rich flavour and high content of healthy fats and antioxidants. Also featured are popcorn kernels from Coles, as well as Cadbury Dairy Milk’s peppermint chocolate. Adding to the indulgence are Pods Twix — caramel-filled wafer cups coated in chocolate — alongside many other treats sure to delight snack lovers and sweet-toothed shoppers alike.

Don’t miss this opportunity to explore the authentic tastes of Australia at ‘Discover Australia: A First Taste of the Finest’, running now through to 8 July 2025 at participating TOPS and TOPS FOOD HALL branches, as well as via TOPS ONLINE.

For further details, please visit www.tops.co.th, follow TopsThailand on Facebook, or connect via the LINE app at @TopsThailand.

#TOPS #EveryDayDISCOVERY
#DiscoverAustraliabyTOPS#DiscoverAustraliabyTOPSinPhuket
#AFirstTasteoftheFinestbyTOPS

Bangkok, 23 June 2025 – TOPS, the food business under Central Retail, continues to expand its premium food store portfolio with the transformation of its Central Rama 9 branch into the TOPS FOOD HALL’ format. This world-class experience hub now offers a seamless journey through the exclusive ‘16 Wonders’, a collection of curated zones designed to serve as a premium shopping destination encompassing every facet of modern urban lifestyles. The upgrade reinforces TOPS’ position as Thailand’s food retail leader aiming to meet the profiles and behaviors of a diverse, high-spending customer base.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated, “The Rama 9 – Ratchadaphisek area is one of Bangkok’s most strategic locations, rapidly emerging as the New Central Business District. The area surrounded by condominiums, office buildings, lifestyle complexes, and affluent clientele. Moreover, the number of international customers has significantly increased over the past two years and is expected to continue growing. The upgrade of our Central Rama 9 branch into TOPS FOOD HALL is therefore a strategic move to cater to these demands and elevate the shopping experience in line with all lifestyle preferences.”

“This transformation from an ordinary TOPS branch at Central Rama 9 into TOPS FOOD HALL marks a significant step, including product presentation, services and store atmosphere, with the expanded store now covering over 1,000 square metres. It caters to a multi-generational customer base that not only values premium quality products but also seeks an enjoyable, convenient, and worthwhile shopping journey – all within a world-class environment. This initiative builds on the success of our pilot branch. Our Central Ladprao branch, which has a similar format and underwent an upgrade, saw clear sales growth and an increase in average basket size of over 20%. This proves the format better satisfies diverse customer expectations, from local residents to international visitors.

TOPS FOOD HALL at Central Rama 9 is a world-class food store that delivers an elevated experience across various aspects, all specifically designed to establish it as the newest premium shopping destination in the Rama 9 area.

• Design as a Destination—a haven for food lovers, every zone has been meticulously designed to deliver a world-class tasting experience. The store layout adopts a Room Concept that seamlessly connects all 16 Wonders—each with its own distinctive mood and tone. This curated atmosphere enhances the shopping experience, making it more immersive, enjoyable, and convenient. One of the key highlights is the Discovery Zone—a special showcase area positioned like a shopfront window, designed to capture attention with a rotating line-up of creative events and globally sourced featured products. These ‘happenings’ continually inspire customer curiosity with trending items, exclusive limited editions, and a striking display of seasonal fruits—both imported and GI-certified local varieties.

Additionally, the surrounding area is also encircled by renowned Michelin-recommended restaurants and over 40 popular eateries offering more than 1,000 special menus, along with cozy corners to enjoy wine and savor quality food in a relaxed atmosphere at TOPS Eatery.

• Curated World Assortment, TOPS FOOD HALL elevates the shopping experience with a thoughtfully curated world assortment, offering more than 40,000 premium items selected to reflect TOPS’ brand DNA. The store caters to every lifestyle and need—whether it’s fresh produce, top-quality ingredients, wellness products, daily essentials, or premium imports from different countries worldwide. The product range is constantly refreshed throughout the year to bring customers the best from across the globe.

Among the exclusive highlights available only at TOPS are Chocolate Cotton Candy, a delightfully fragrant sweet treat from THE BAKER; Arnoldi’s Provolone Piccante Mandarino, a boldly flavoured Italian cheese; Oscietra and Beluga Caviar, rare and luxurious delicacies; and Delicias de Hurtada Ibérico de Bellota, a 100% pure Jamón Ibérico naturally reared and traditionally cured. Shoppers can also enjoy Mrs. Macs, Australia’s beloved traditional pies; the wildly popular MrBeast chocolate from the United States; and Veuve Clicquot’s Bangkok Arrow, a limited-edition champagne from France with only 1,000 bottles produced exclusively for Thailand. The selection extends to lifestyle products too, such as OBgE, a Korean men’s grooming brand known for both quality and style.

Completing the offering are premium fruits from the My Choice label, including beautifully ripened red cherries and exceptional-grade Monthong durians—each chosen with the utmost care to ensure top-tier flavour and freshness.

• Unmissable Promotions, Tailored to every shopper’s style, customers can enjoy exclusive benefits: Spend 800 baht or more per receipt to receive a 100-baht cash voucher for the next purchase at TOPS FOOD HALL Central Rama 9; spend 1,500 baht and receive a free limited-edition ‘Topster’ premium tote bag worth 349 baht; and get 4% cashback (up to 300 baht) on payments made with T1 Credit Card, plus up to 1,000-baht additional cashback upon meeting the specified spending criteria.

• Meet the Master, step into a world of expertise with an exclusive experience that goes beyond shopping. Customers are invited to engage with a team of professionally trained specialists stationed throughout each Room Concept zone. These masters of their craft are ready to provide close and personalised service across different product category, offering tips on selecting the finest ingredients, culinary techniques, and in-depth insights into food and lifestyle trends. This special guidance enriches the shopping journey, transforming it into an immersive and distinctive experience. 

• Omnichannel Experience, seamless luxury across every channel — beyond the world-class in-store products and services, TOPS FOOD HALL Central Rama 9 extends its premium experience through a fully integrated omnichannel platform. At the heart of this offering is the Personal Shopper service — a dedicated assistant who provides real-time, one-on-one support. From personalised product recommendations to tailored lifestyle solutions, this concierge-style service ensures that every customer’s preferences are met with care and precision. Whether browsing from the comfort of home or on the move, shoppers can enjoy exclusive deals and curated selections not available anywhere else. Special promotions are also reserved exclusively for those using the Personal Shopper service, adding extra value to every purchase and reaffirming TOPS’ commitment to delivering truly premium, customer-first experiences across every touchpoint.

“TOPS FOOD HALL at Central Rama 9 is not simply about a larger store footprint. It represents a holistic elevation – from branding and product to service excellence and lifestyle-driven shopping experiences. We remain committed to continuous development through upgrades and expansion into high-potential locations to meet the needs of a diverse customer base. All this is in line with our vision of becoming a ‘Truly World-Class Omni-Channel Lifestyle Food Retailer’ that connects people with elevated experiences in every dimension,” Mr. Stephane concluded.

Discover a new level of premium grocery shopping at TOPS FOOD HALL, Central Rama 9 – now open daily from 10:00 to 22.00 hrs. For more information, visit www.tops.co.th, follow us on Facebook at TopsThailand, or connect with us on LINE via @TopsThailand

#TOPS #EveryDayDISCOVERY #TOPSFOODHALL #CentralRama9

Bangkok, 9 June 2025 – Central Food Retail Group (CFG), a subsidiary of Central Retail, operates TOPS, Thailand’s largest supermarket chain, including its premium format, TOPS FOOD HALL, as well as TOPS DAILY, TOPS ONLINE, TOPS CARE, and Matsukiyo, is significantly accelerating its presence in the Singaporean market. Following the successful initial export of Thai products, Central Food Retail Group is deepening its strategic partnership with Singapore’s largest retailer, NTUC FairPrice Co-operative Limited (FPG), building on their Memorandum of Understanding (MoU) signed on September 2024. This expanded collaboration will aggressively grow the Thai product lines under ‘I LOVE THAILAND’ concept to meet rising demand in Singapore’s dynamic retail sector, with a target to exceed 100 Thai SKUs by 2026.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated, “Singapore is one of the highest-potential markets in the region—not only as a highly competitive premium retail hub but also as a strategic gateway for expanding Thai brands across Southeast Asia. From our recent export success, three key factors have clearly supported a positive outlook: 1) Strong affection and trust among Singaporean consumers for Thai products, reinforced by cultural familiarity and the close diplomatic relationship between the two nations; 2) Singapore’s premium retail landscape, which aligns seamlessly with Central Food Retail Group’ s product standards and brand image; and 3) Rapidly shifting consumer behaviors — particularly the trend of ‘hyper-nesting’, in which consumers spend more time at home and demand high-quality household and food products that enhance their daily lifestyle.”

Vipul Chawla, Group CEO, FairPrice Group, said, “Singaporeans have a deep love for authentic Thai cuisine, and as the nation’s largest retailer, we are committed to making things easy on the experience for our customers through our products and offerings. This collaboration with Central Food Retail Group is just the beginning of an exciting partnership to make every day a little better for those we serve, by bringing shoppers the best that Thailand has to offer.”

The partnership between Central Food Retail Group and FairPrice Group is progressing exceptionally well. Notably, since March 2025, ‘I Love Thailand’ products have demonstrated steady month-by-month sales growth of 20%. These products are now available across 87 FairPrice Group outlets nationwide in Singapore, encompassing more than 50 items in categories such as fresh fruit, snacks (including Crispy Rice Crackers and Crispy Coconut Rolls), and Thai Seasoning & Sauces. This carefully curated selection reflects the strong preference among Singaporean consumers for authentic Thai culinary culture. FairPrice Group is actively supporting this initiative through various promotions and marketing activities designed to build awareness and drive sales. Encouraged by this robust initial demand, Central Food Retail Group is committed to doubling the assortment to over 100 SKUs by 2026. To further celebrate and drive engagement, FairPrice Group is hosting a special Thai Fair under the theme ‘I LOVE THAILAND’ in Singapore, running until June 18, 2025. The event features official participation from the Thai Ambassador to Singapore and representatives from the trade community, underscoring the strong bilateral support for this collaboration.

“The continued expansion of our collaboration with the FairPrice Group represents a significant step forward in enhancing our regional retail network. This partnership enables a dynamic exchange of products, strategies, and expertise, helping elevate Thai brands in international markets while simultaneously giving Thai consumers greater access to quality overseas products, including our plans to begin importing FairPrice products for distribution in Thailand in late Q3 this year. Furthermore, this collaboration deeply underscores Central Food Retail Group’s role as a retail leader with a clear mission to support Thai entrepreneurs—particularly SMEs and local brands—enabling them to grow and compete sustainably on a regional scale.” Mr. Stephane concluded.

For more information, please visit www.tops.co.th, Facebook: TopsThailand, or LINE App @TopsThailand.

#TOPS #EveryDayDISCOVERY #TOPSILOVETH #FairPrice

Bangkok, 5 June 2025 — TOPS, the food business under Central Retail, reaffirms its commitment to environment preservation. In observance of World Environment Day, TOPS is elevating its sustainability efforts and advancing its eco-conscious mission through the ‘12 Missions to Sustainable Retail’ strategy. As a core sustainability initiative, this aligns with ‘Small Acts Together’—empowering small actions for a more sustainable world—and supports Central Retail’s ‘CRC Care’ strategy, focusing on “Care for the Environment”. In response to the issue of accumulating waste along coastal areas, TOPS has launched a pioneering move by shifting beer sales from glass bottles to aluminium cans, starting with TOPS and TOPS DAILY branches across eight locations on Koh Phangan, Surat Thani province. This initiative aims to establish Koh Phangan as a model green tourism destination in Thailand, with the ambitious goal of reducing glass bottle waste on the island from 60-75 tonnes per day to just 15 tonnes per day. This would cut municipal waste disposal burdens by 75% daily.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated, “Marine waste remains a critical issue that requires collaboration between the public and private sectors to ensure effective waste management. According to a 2023 study by the Ministry of Natural Resources and Environment, improperly managed waste contributing to marine pollution amounts to a staggering 34,000-51,000 tonnes.” As a sustainability-driven retail leader, TOPS is committed to creating positive environmental and social impact. In collaboration with the Sustainable Resource Management Foundation (3R Foundation), the Pollution Control Department, the Department of Marine and Coastal Resources, Surat Thani Provincial Office, the Tourism and Sports Office of Surat Thani, Koh Phangan Subdistrict Municipality, Ban Tai Subdistrict Municipality, Phet Phangan Subdistrict Municipality, and the Koh Phangan Hotel and Tourism Association, TOPS has launched a Value Chain Packaging Waste Management Project. The initiative starts with transitioning beer packaging from glass bottles to lightweight, fully recyclable aluminium cans, which are easier to transport and reduce waste accumulation at the source. This shift promotes circular economy principles, helping to minimise hazardous glass waste and increase recycling opportunities, ultimately adding value to recyclable materials.

“To uphold its commitment to sustainability across all dimensions—people, communities, society, and the environment—TOPS has launched the first phase of its initiative to replace glass-bottled beer with aluminium cans at eight stores, including both TOPS and TOPS DAILY branches, on Koh Phangan, Surat Thani. As one of Thailand’s top tourist destinations, Koh Phangan welcomes thousands of international visitors every month, many of whom come to enjoy its vibrant nightlife and laid-back island atmosphere. This initiative marks the first step towards a larger transition, with plans to phase out glass packaging across other beverage categories.

Beyond transitioning beer packaging from glass bottles to aluminium cans, TOPS continues to drive sustainability initiatives, believing that small actions, when combined, can lead to profound change. This commitment is embedded in the ‘Small Acts Together’ philosophy and implemented through the ‘12 Missions to Sustainable Retail’ strategy, aimed at achieving net-zero greenhouse gas emissions by 2050. As part of its sustainability efforts, TOPS has introduced 100% compostable packaging with no plastic lamination for My Choice cherries, helping to reduce environmental impact. The company has also installed solar panels at standalone TOPS stores and implemented energy-efficient refrigeration systems, which consume 35% less power compared to traditional open-display fridges.

Additionally, TOPS is actively deploying electric delivery vehicles to transport goods from distribution centres to TOPS and TOPS DAILY stores, helping to reduce fuel consumption and emissions. The company is also committed to reducing food waste by donating surplus quality food to communities in need.

For more information, visit www.tops.co.th, follow us on Facebook: TopsThailand, or connect with us on LINE: @TopsThailand.

#TOPS #EveryDayDISCOVERY #SmallActsTogether

Bangkok, 4 June 2025 – TOPS, the food business under Central Retail, continues its commitment to cultural exchange by partnering with the Embassy of Italy in Thailand and the Italian Trade Agency (ITA) under an official Memorandum of Understanding (MOU) to consistently promote and communicate Italian culinary heritage through authentic Made-in-Italy products. Reinforcing its ‘Every Day DISCOVERY’ concept, TOPS is launching ‘Discover Italia : The Most Iconic Products by Region’, an extraordinary showcase of over 1,200 meticulously curated premium products from Italy’s most renowned regions. This event offers Thai consumers the chance to experience the authentic flavours of iconic Italian provinces including Emilia-Romagna, Lombardia, Abruzzo, Trentino-Alto Adige, Piemonte, Puglia, Calabria, and Campania. The event runs from 28 May to 10 June 2025 at participating TOPS, TOPS FOOD HALL, TOPS DAILY branches, and online via TOPS ONLINE.

Discover the regional flavours of Italy — a culinary journey from north to south that embodies the true essence of Italian cuisine:

• Emilia-Romagna – Known as the heartland of Italian flavour, this region is famed for its local delicacies and premium ingredients. Highlights include the aged balsamic vinegar from historic brand Giuseppe Giusti, matured in a variety of wooden casks such as cherry, oak, and chestnut for a smooth, subtly sweet complexity, and Matilde Vicenzi puff pastries, crisp and buttery, encapsulating traditional Italian delight.

• Lombardia – Located in northern Italy, this region is celebrated for top-quality produce, particularly Risotto Arborio rice. This short, pearl-like grain is rich in starch, producing a tender, creamy texture that is perfect for creating traditional risotto dishes beloved by Italian chefs.

• Abruzzo – A region nestled between the mountains and the Adriatic Sea, known for its heritage in organic farming. Discover Le Pastine Bio, organic durum wheat pasta with an authentic wheat aroma and firm texture that truly represents Italian excellence.
• Trentino-Alto Adige – A unique cultural blend of Italian, Austrian, and German influences, expressed through its distinct culinary offerings such as Schär ladyfinger biscuits – gluten-free, delicately sweet, light and crisp – perfect for making tiramisu or enjoying with a favourite beverage.

• Piemonte – Recognised as one of the birthplaces of Italy’s legendary chocolate tradition, home to premium chocolatiers such as Venchi. Their dark chocolate uses high-quality cocoa beans for a rich, velvety melt-in-the-mouth experience, with an aroma that evokes the comfort of traditional Italian hot chocolate.

• Puglia – Italy’s premier region for olive oil. This region features the popular brand Olio Guglielmi, a premium olive oil with a fragrant aroma, rich in healthy antioxidants. Another highlight is Marella brand pasta, made from organic durum semolina, offering a firm yet tender texture and available in a variety of vibrant colors and shapes that are both delicious and visually appealing on the plate.

• Calabria – At the southern tip of the Italian peninsula, this region offers robust and flavourful ingredients. A highlight is the Delizie Di Calabria pasta sauce, known for its bold Mediterranean spice and nutritional value – a favourite among those who love fiery and authentically Italian tastes.

• Campania – Often hailed as Italy’s ‘Capital of Pasta’ and the birthplace of pizza and spaghetti. TOPS presents Pastificio Liguori pasta, crafted from 100% durum wheat and certified PGI (Protected Geographical Indication). This time-honoured brand is celebrated for its perfectly chewy texture and authentic Italian character, adored by pasta lovers worldwide.

Shoppers can also indulge in Italy’s best-loved snacks and treats, from intensely flavoured Loacker wafers and classic Ferrero Rocher chocolates to Nutella biscuits filled with luscious chocolate spread. Premium cheeses from famed brands such as Consorzio Virgilio and Arnoldi are also on offer, aged and quality-assured for true connoisseurs.

Join us for a celebration of Italy’s finest regional tastes at ‘Discover Italia:  The Most Iconic Products by Region’, from 28 May to 10 June 2025 at participating TOPS, TOPS FOOD HALL, and TOPS DAILY stores, and online at TOPS ONLINE. For more information, visit www.tops.co.th, Facebook: TopsThailand, or LINE application @TopsThailand.

#TOPS #EveryDayDISCOVERY #DiscoverItalia
#TheMostIconicProductsbyRegion

Bangkok, 20 May 2025 — TOPS, the food business under Central Retail, invites customers to celebrate the 50th anniversary of diplomatic relations between Thailand and China with the launch of its grand Chinese food festival, ‘Discover China’, under the concept ‘Savor Sichuan and Explore Culinary Treasures’. This inaugural event opens the door to a treasure trove of Sichuan tastes and a diverse array of authentic Chinese flavours, bringing to life the richness of Chinese cuisine with premium ingredients and meticulously curated products from iconic provinces across China. The festival runs now through 27 May 2025 at participating TOPS and TOPS FOOD HALL branches nationwide.

Chinese culture continues to enjoy immense popularity in Thailand, with Chinese television series recently fuelling even greater interest in the language, fashion, and—most notably—Chinese cuisine. For many viewers, these captivating food scenes have sparked a growing desire to experience authentic Chinese flavours first-hand. In line with its positioning as a ‘Food Discovery & Destination’, TOPS is marking this diplomatic milestone with the launch of ‘Discover China’ under the theme ‘Savor Sichuan and Explore Culinary Treasures’, presenting premium ingredients, condiments, and curated food kits—including innovative semi-prepared products—designed for the modern lifestyle. The spotlight is firmly on the crowd-favourite dishes of Sichuan cuisine, mala and hotpot: 

• Seasonal Fruit & Vegetables Delivered Fresh from Source to Kitchen — Experience market-fresh Chinese produce with an exquisite selection of seasonal fruit and vegetables sourced directly from top-tier growing regions across China. Highlights include fresh raspberries, juicy snow pears, meaty shiitake mushrooms packed with natural protein, white and brown shimeji mushrooms handpicked from Shenzhen, and thin-skinned, fragrant lemons from Qingdao. Also on offer are premium-grade broccoli and cauliflower from Yunnan. Each dish tells a story and offers an authentic taste of Chinese culture.

• Premium Noodles for the Devoted Noodle Lover — Curated for noodle enthusiasts, TOPS presents a variety of top-selling noodles from renowned Chinese brands. Explore the popular instant noodle from Hao Huan Luo in two iconic flavours—sweet clam and lobster & clam—with rich seafood aroma. Kang Shi Fu’s cup noodles deliver an authentic braised beef flavour with satisfyingly thick noodles. Mala fans must try the chewy spicy mala noodles from the famed hotpot brand Haidilao, offering hotpot-style indulgence in a quick and easy format.

• Create Authentic Sichuan Mala at Home — Hotpotophiles rejoice ! Find all the ingredients and condiments needed to create a rich, spicy, and numbing Sichuan mala experience at home. Choose from intensely flavoured concentrated hotpot broths by De Zhuang, authentic Sichuan chilli oil, and fried beancurd from Foodee. Add layers of umami with Sichuan-style chilli fermented bean paste and Chongqing-style chilli sauce from Chin Eat. Classic Chinese staples like Lee Kum Kee’s dark soy sauce and oyster sauce round off your home-cooked Chinese dishes with a perfectly balanced flavour and bring authentic taste to your table—just like dining at a traditional Chinese restaurant.

• Beverages to Pair with Your Favourite Chinese Dishes — No meal is complete without a refreshing drink! Whether you’re enjoying mala, hotpot, or your favourite Chinese dish, TOPS has the perfect beverage to pair. Try Wang Lao Ji, a beloved herbal drink often paired with hotpot, or Chi Forest’s sparkling lychee water—sugar-free and naturally flavoured for guilt-free enjoyment. Also available are Tai Sun Dhong Gua Cha winter melon tea for a soothing traditional touch, and Ambrosial Greek-style drinking yoghurt—creamy, rich, and made with premium milk. Don’t miss AMX’s strawberry yoghurt from Dandong, made with natural fruit and no added sucrose, offering healthy indulgence in every sip.

• Chinese-Inspired Snacks for Every Moment — Enjoy every day with fun, flavourful Chinese snacks. Favourites include Xiaomimi chewy fruit candies—sweet and tangy with a refreshing kick, White Rabbit creamy candy—a nostalgic treat loved by all. For crispy snack fans, don’t miss Xiao Pang broad beans crab roe flavour, rich in flavour and texture, and Want Want Roll Mi crispy rice rolls filled with cheese for an irresistible savoury treat.

TOPS is also thrilled to welcome Chef Ploy Nattanicha Boonlert, from Master Chef Thailand Season 1, who will share creative product reviews and exclusive recipe ideas using Chinese ingredients via Tops Food Hall’s official Facebook and Instagram, and TikTok: Tops Thailand.

Join the culinary celebration and savour the flavours of Sichuan taste and a diverse array of authentic Chinese flavours with premium Chinese food products and ingredients at the ‘Discover China: Savor Sichuan and Explore Culinary Treasures’ event, taking place now through 27 May 2025 at participating TOPS and TOPS Food Hall locations nationwide.

For more information, visit www.tops.co.th, Facebook: TopsThailand, or add LINE: @TopsThailand

#TOPS #EveryDayDISCOVERY #DiscoverChina
#SavorSichuanandExploreCulinaryTreasures

Bangkok, 7 May 2025 — TOPS, the food business under Central Retail, is forging ahead toward a sustainable future by partnering with FLS Group, a global leader in supply chain solutions, to introduce fully electric 10-wheel refrigerated and 18-wheel non-refrigerated transport trucks, which will be used to distribute goods to TOPS stores in provincial areas. This initiative marks a pivotal step in TOPS’s “12 Missions to Sustainable Retail,” under the guiding principle of “Small Acts Together.” It aligns with Central Retail’s “CRC Care” philosophy—specifically the dimension of “Care for the Environment”—and supports the ultimate goal of achieving net zero greenhouse gas emissions by 2050. The initiative not only reinforces TOPS’s position as a pioneer in sustainable food retail but also sets a new benchmark for environmentally conscious logistics in the retail industry. Initial deployment will begin in the Central, Eastern, and Northeastern regions of Thailand, targeting a reduction of 13,335 tonnes of CO₂ equivalent within five years.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated that, “TOPS is committed to driving sustainability across every dimension of its operations — balancing economic growth, social development, and environmental responsibility. Through our ‘Small Acts Together’ principle, which unites small efforts to create a more sustainable world, we have launched different key missions under our ‘12 Missions to Sustainable Retail’ plan. By the end of 2023, we had introduced ten 4-wheel and one 6-wheel electric delivery trucks for non-refrigerated goods, serving TOPS DAILY and other TOPS branches across Greater Bangkok. This initiative has helped us reduce emissions by 342.27 tonnes of CO₂ equivalent annually.”

“Today, we continue this commitment with the launch of four additional electric trucks—10-wheel refrigerated and 18-wheel non-refrigerated vehicles—in collaboration with our strategic logistics partner, FLS Group, a global supply chain expert offering seamless logistics solutions. This partnership enhances our ability to serve TOPS branches in upcountry areas and expand the use of EV trucks for longer-distance routes and temperature-controlled deliveries. It represents a significant, measurable, and scalable step toward reducing our environmental impact nationwide.”

Mr. Torbjörn Larisch, Chief Executive Officer of FLS Group, commented on the collaboration that, “At FLS Group, we believe that the future of logistics is not only about speed and efficiency, but about responsibility to the planet. Partnering with TOPS on this groundbreaking EV Truck initiative is a major milestone in our commitment to sustainable logistics. These powerful, long-range electric vehicles represent more than innovation, they are a tangible step toward achieving climate goals on at scale. Currently, our network of EV charging stations spans four key regions of Thailand: Bangkok and the Central region, the North, the Northeast, and the East. We have ambitious plans for future expansion to ensure comprehensive coverage across all areas of Thailand. We’re proud to help set a new standard for green distribution in Southeast Asia. Together with TOPS, we’re not just delivering goods, we are delivering on a shared mission to create a cleaner, greener future.”

The newly launched 10-wheel refrigerated and 18-wheel non-refrigerated EV trucks boast impressive capabilities, requiring only 60 minutes to fully charge and offering a maximum range of 300 kilometres per charge. The 10-wheel truck can carry up to 9 tonnes, while the 18-wheel model supports a payload of up to 24 tonnes, significantly improving delivery efficiency, lowering logistics costs, and reducing carbon emissions by more than 1,860 tonnes of CO₂ equivalent annually. In 2023, TOPS began operations with 11 EV trucks for general goods distribution in Bangkok and nearby areas. Starting in April 2025, four additional EV trucks will begin distributing both refrigerated and non-refrigerated products to stores in the Central, Eastern, and Northeastern regions of Thailand. The company aims to have a total of 24 EV trucks in operation by the end of 2025.

“TOPS is aiming to reduce over 13,335 tonnes of CO₂ equivalent within five years through this initiative — the equivalent of planting more than 150,000 trees. We remain committed to expanding carbon reduction efforts through various other aspects of our operations, helping to propel our world toward a more sustainable future,” Mr. Stephane concluded.

#TOPS #EveryDayDISCOVERY #SmallActsTogether #EVTRUCK

Bangkok, 24 April 2025 — TOPS, the food business under Central Retail, is ramping up its investment strategy to grow its customer base with the launch of a new branch at Market Place ThepRak, located within a high-potential community mall. This expansion targets a prime location and aims to elevate the shopping experience with more than 16,000 premium items. The move is part of TOPS’ strategic roadmap to reach 1,000 branches by 2026, further reinforcing its position as Thailand’s No.1 supermarket chain and a true Food Discovery & Destination.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated that, “One of TOPS’ key strategies to achieve its goal of 1,000 branches by 2026—two years from now—is to expand its presence in community malls. These local lifestyle destinations are well-equipped with shops and eateries that cater to everyday needs and have the unique advantage of convenience, proximity to residential areas, and ease of access. As such, community malls remain a strategic location with strong growth potential, particularly in meeting the needs of the modern consumer. This aligns with research from Kasikorn Research Center, which forecasts retail sales in the modern trade sector to grow by over 4.8% in 2025 (source: Kasikornbank).

With this strategic direction in place, TOPS continues to expand its community mall presence, most recently with the launch of TOPS at Market Place ThepRak —an outlet designed to bridge gaps and seize opportunities in untapped neighbourhoods, while delivering a curated range of premium products from across the globe.”

TOPS at Market Place ThepRak marks another significant milestone in the brand’s mission to offer world-class, premium-quality products under its Food Discovery & Destination concept—establishing TOPS as more than just a supermarket. The new branch showcases three key highlights:

• Located in a prime shopping destination for high-spending customers, TOPS at Market Place ThepRak spans over 970 square metres within a next-generation community mall developed by Central Pattana. The site stands out for its dynamic blend of popular street food outlets, engaging retail experiences, and a bustling Urban Fresh Market. Strategically positioned in the rapidly developing ThepRak –Watcharapol area, the location caters to a high-spending customer base with growing demand for quality goods and services. Serving a catchment area of more than 220,000 individuals and over 125,000 households, this new branch is designed to meet the needs of high-spending customers and modern urban lifestyles with a wide selection of essential groceries and consumer goods.

• Enjoy shopping with a wide variety of products that complement every lifestyle, with over 16,000 high-quality items including fresh ingredients, imported delicacies, and premium products sourced from around the world. The store is laid out in an engaging Room Concept, featuring standout zones such as Snacker—a haven for snack lovers; Frozen & Co. —packed with ready-to-cook and ready-to-eat options for busy city dwellers; PET ‘n ME—catering to modern pet parents; TOPS WINE CELLAR—a curated selection of wines from across the globe; The BAKER—offering freshly baked treats every day; Asian Flavours—featuring a broad array of Asian cuisine staples; LOOKS—beauty products that suit every style; and Cuisine Master—stocked with quality ingredients and seasonings for passionate home cooks. Moreover, the store champions local farmers and SMEs by offering selected goods from Jing Jai Farmers’ Market and the TOPS TONGTIN initiative, showcasing the best from local communities—all in one convenient and quality-driven shopping destinations.

• Seamless Offline-Online integration, TOPS also reinforces its leadership in omnichannel retail through its Personal Shopper service. This real-time shopping assistant offers premium experience tailored to each customer’s preferences, mirroring the convenience of browsing in person without ever leaving home. Designed for today’s busy consumers, the service blends ease, personalisation, and accessibility, making every shopping trip an effortless pleasure, no matter the platform

Over the past year, TOPS has continued to accelerate its strategy of expanding into community malls with the launch of two key branches. These include TOPS at J-Park Avenue, a new community mall in Nonthaburi located directly opposite Phra Nang Klao Hospital. Surrounded by newly developed condominiums, residential neighbourhoods, and a busy cut-through road, the location benefits from a constant flow of local traffic. Another strategic opening was TOPS at Bon Marché, a stylish community mall in Bangkok’s northern Prachaniwet area, well known for its urban lifestyle appeal and strong purchasing power. This location serves a high-volume footfall of up to 3,000 people per day and is surrounded by affluent residential projects. Highlights at both branches include TOPS WINE CELLAR and freshly baked treats from THE BAKER, offering delightful experiences for both regular customers and passers-by.

Customers can discover an expertly curated range of products and irresistible promotions at TOPS at Market Place ThepRak, now open daily from 08:00 to 22:00. For more information, visit www.tops.co.th, follow us on Facebook at TopsThailand, or connect via LINE at @TopsThailand.

#TOPS #EveryDayDISCOVERY

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• TOPS reaffirms its position as a top-of-mind brand for Own Brand products while supporting Thai producers. A key success story: ‘Smile Melon,’ grown by Thai farmers, is now exported to and sold at Singapore’s retail giant, FairPrice Group, under the ‘My Choice Japanese Melon’ label.

Bangkok, 31 March 2025 — TOPS, the food business under Central Retail, has unveiled its growth strategy by expanding its Own Brand portfolio, aiming to increase revenue contribution by more than 20% in 2025. This move is driven by the positive outlook and renewed momentum in Thailand’s fast-moving consumer goods (FMCG) sector, as the industry experiences a strong rebound. At the heart of this strategy is the T-O-P-S framework, designed to enhance brand distinction and expand reach across all consumer segments. The portfolio includes over 5,000 products spanning 110 categories and more than 80 brands, all developed to premium standards and certified to meet international quality benchmarks—while remaining competitively priced and accessible. In addition to this robust lineup, TOPS plans to introduce 500 more products this year and further expand its export footprint across ASEAN, Asia, and Europe—reinforcing its position as Thailand’s leading food retailer.

Mr. Stephane Coum, Chief Executive Officer – Food Group, Central Retail, stated that the company is expanding its business through a diverse portfolio, with one of its key strategies for 2025 being to increase the revenue contribution from its ‘Own Brand’ product group. This approach is in response to the growth of Thailand’s fast-moving consumer goods (FMCG) market, which expanded by 5.2% in 2024 (Source: Nielsen Retail Index, FY2024). Currently, the Own Brand market in Thailand is valued at over 38 billion baht and recorded growth of 11.3% in 2024. However, the market share of Own Brand in Thailand represents only 4%, while the global market share stands at 22%—highlighting a significant gap and immense growth potential. This trend aligns with developments in Western markets, where new-generation consumers, particularly Gen Y and Gen Z, are increasingly embracing Own Brand products.

To capitalise on this opportunity, the company has set a target to grow its ‘Own Brand’ portfolio by 20% this year through a variety of proactive strategies. TOPS will leverage its 29 years of experience in the supermarket industry as a core strength to develop products that respond precisely to the evolving needs of modern consumers. This underscores its position as a food retail leader that never stops evolving—always placing customer needs at the heart of its operations.

Mr. Thanawat Jirajariyavej, Chief Merchandising Officer of Central Food Retail under Central Retail, stated that TOPS has been committed to developing and delivering Own Brand products to consumers for over 23 years. Currently, its portfolio comprises more than 80 brands, spanning 110 product categories and over 5,000 SKUs across both food and non-food items, distributed domestically and internationally.The business operates under the guiding principle of the ‘3Cs’ to create shared value:

• Customer – providing high-quality products that offer excellent value for money and are easily accessible to all consumers.
• Community – sourcing from local Thai producers and community enterprises, while also importing directly from leading production sources.
• Company – fulfilling every customer need while reinforcing TOPS as the ultimate one-stop destination for everyday essentials.

Mr. Thanawat added that 2025 marks a pivotal moment for Thailand’s FMCG market, which has shown signs of recovery. TOPS is thus accelerating efforts to drive growth in its Own Brand category through the implementation of four key ‘T-O-P-S’ strategies, designed to secure long-term success in the food retail industry:

• T – Trusted Quality: Establishing a reputation for quality and reliability, Own Brand products of TOPS meet both national and international standards, including organic certifications such as USDA Organic, EU Organic, and CERES. Export-quality marks, such as Thai Hom Mali Rice Certificate Mark of Thailand’s Department of Foreign Trade, Ministry of Commerce, further reinforce the integrity of these offerings. All products are certified according to state-regulated manufacturing and quality control standards. Additionally, the company aims to enhance the certified quality of its Own Brand products by adding the ‘Healthier Choice’ nutrition label, supported by Food and Drug Administration (FDA), Thai Health Promotion Foundation (ThaiHealth) and Institute of Nutrition Mahidol University

• O – Offer Variety: Providing an extensive range of consumer and household products under diverse brand portfolios to serve every customer segment. These are grouped into three core categories: Specialised Brands – 69 brands with 707 SKUs focusing on niche categories offering premium quality at accessible prices; Core Brands – 13 brands with 2,166 SKUs centred on food and beverage items under the TOPS brand; and Premium Brands – 3 brands with 2,130 SKUs offering high-quality selections curated from origin sources in Thailand and abroad, particularly under the My Choice label. In 2025, TOPS plans to expand the Own Brand portfolio with over 500 new SKUs.

• P – Preferred Choice: Aiming to be the number one trusted brand for consumer goods. This will be achieved by strengthening key brands including My Choice, TOPS, and SmarteR to ensure customer recognition, endorsement, and continued trust in quality.

• S – Sustainability by Design: Reinforcing its commitment to becoming a Green & Sustainable Food Retailer, Own Brand integrates sustainability into the product development process from the outset. This includes efforts to ensure that both products and packaging under Own Brand of TOPS contribute positively to environmental conservation. For instance, the Own Brand has developed its SmarteR brand to serve as a flagship for sustainable product lines, such as biodegradable bin bags and compostable paper plates made from natural, eco-friendly materials. In 2024, TOPS also transitioned the packaging of My Choice cherries to fully compostable, plastic-free materials, reducing greenhouse gas emissions by up to 30 tonnes of CO₂ equivalent.

Nevertheless, TOPS continues to uphold its business philosophy under the ‘CRC Care’ framework, particularly in the dimension of ‘Care for the Community’, which aims to enhance the quality of life for Thai people while strengthening the grassroots economy. This is achieved through extensive support for a wide range of community enterprises. One notable success story is the Moo Yai Ruamjai Pattana melon farming group in Tambon Khu Salod, Lat Bua Luang District, Phra Nakhon Si Ayutthaya province—the growers behind the Smile Melon brand, led by Mr. Sawat Suknun. TOPS has involved and supported the community throughout the development journey, from establishing a packing facility and greenhouse to creating a standardised cultivation centre focused on improving yield quality, consistency in size, and flavour. Their produce has since earned GAP (Good Agricultural Practices) certification.

TOPS has also helped expand their sales channels via the Jing Jai FARMERS’ MARKET and elevated their offering under the My Choice label, making the product available across TOPS branches nationwide. Most recently, Smile Melon achieved another major milestone by launching its first-ever international export. The melons are now available under the My Choice Japanese Melon brand at the extensive network of FairPrice Group, Singapore’s largest retailer. This achievement underscores TOPS’ commitment to fostering inclusive growth, a business model that enables shared and sustainable success for all stakeholders.

“Currently, more than 40 Own Brand products of TOPS are available at leading modern trade retailers in five countries—Singapore (through the extensive network of FairPrice Group), China, Vietnam, Cambodia, and Switzerland, said Mr. Thanawat in conclusion. “This achievement stands as clear proof that Thai products are recognised internationally for their high quality and meet the same standards as imported goods from other countries. Looking ahead, we plan to expand exports of Own Brand products of TOPS even further, with a focus on high-potential markets across ASEAN, such as Malaysia, the Philippines, and Indonesia, along with additional opportunities in Asia and Europe.”

Shop from over 5,000 premium-quality Own Brand products of TOPS today at all branches of TOPS, TOPS FOOD HALL, and TOPS DAILY nationwide—or shop easily via Tops Online and the Personal Shopper service. For more information, visit www.tops.co.th, follow TopsThailand on Facebook, or connect via the LINE app at @TopsThailand.

#TOPS #EveryDayDISCOVERY #TOPSOwnBrand 

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Bangkok, 25 March 2025 — TOPS, the food business under Central Retail, has revealed shopper behavior insights for the Songkran holiday, highlighting the top five product categories with the highest sales growth: water-play and Songkran-themed fashion items; beverages and frozen goods; home appliances for parties and gatherings; wellness gifts for the elderly; and auspicious items traditionally used during the Thai New Year. In terms of customer demographics, Gen Y and Gen X made up the largest share of shoppers over the holiday period, accounting for 40.2% and 35% respectively. Interestingly, foreign customers who are The 1 members also spent twice as much per basket compared to Thai shoppers.

To maintain sales momentum into Q2 and reinforce its role as a festive campaign trendsetter, TOPS is rolling out its seasonal shopping campaign ‘Discover Fun Fest – Your Discount, Your Choice’. The campaign puts shopping power into the hands of customers, who can simply affix discount stickers to selected items and enjoy savings of up to 20%. TOPS has also joined forces with over 93 leading partner brands to deliver even more offers across a wide range of products. The campaign runs at all branches of TOPS, TOPS FOOD HALL, TOPS DAILY, TOPS CARE and PET ‘N ME nationwide from now until 30 April 2025, with the goal of boosting sales by more than 20%.

Mr. Chakkit Chatupanyachotikul, Head of Marketing, Public Relations & CSV, Central Food Retail under Central Retail, stated that Songkran is one of Thailand’s most significant festivals, acting as a key driver for economic activity across various sectors. The festival also contributes to the growth of domestic tourism. According to a report from the Tourism Authority of Thailand (TAT), it is expected that this year’s Songkran festival will generate 26.5 billion baht, reflecting an 8% growth from the previous year. The number of international tourists traveling to Thailand is expected to reach 476,000, an increase of 3%, while domestic trip is projected to grow by 7%. This tourism growth is expected to positively impact the retail and service sectors, driven by increased consumer purchases in preparation for celebrations, spending in key tourist destinations, and shopping activity among those returning to their hometowns.

Mr. Chakkit added that this growth aligns with shopping behaviour seen during the 2024 Songkran period, when compared to regular periods. Notably, The 1 members showed a 7.7% increase in basket value. Additionally, sales in the provinces rose by 8.3%, with the top three regions showing the highest spending growth being: the North, up 20.4%; the Northeast, up 14.7%; and the Central and Western regions, up 9.3%. These areas are among the most popular destinations for both Thai and international travelers.

The product categories with the highest sales growth rate during Songkran, compared to regular periods, included water-play and Songkran fashion items such as water guns, waterproof cases, waterproof bags, elephant-print trousers, floral Hawaiian shirts, and Changdao flip-flops. The beverage and frozen categories also saw strong growth, with popular items such as soda, energy drinks, canned coffee, drinking water, soft drinks, ice cream, and ice. In the home appliance segment, items for parties and gatherings—such as electric hot pots and multi-cookers—led the way. Additionally, wellness gifts for the elderly, such as the essence of chicken drinks and bird’s nest beverages, were in high demand. There was also strong demand for auspicious items for Songkran, including ceremonial sets, monks’ yellow robes, and scented water. 

In terms of customer demographics during the Songkran shopping season, Gen Y topped the chart, accounting for 40.2% of all shoppers, followed by Gen X at 35%, Baby Boomers at 17%, and Gen Z at 7.6%. Interestingly, Gen Z proved to be the most frequent shoppers, while Baby Boomers had the highest spending per basket. Moreover, data revealed that foreign members spent up to twice as much per basket as Thai customers. These insights highlight that Songkran continues to be a powerful driver of consumer spending across all generations in Thailand and represents a significant opportunity to stimulate the national economy.

As a leading food retailer, TOPS has identified a promising opportunity to sustain retail momentum following a strong start to the year, supported by various government initiatives such as the Easy E-Receipt programme, the Digital Wallet scheme, and the retail boost seen during the recent Chinese New Year period. Anticipating continued vibrancy in the market throughout the second quarter, TOPS has relaunched its highly successful sticker campaign—first introduced in 2024—known as ‘Sticker Promotion – Stick and Save, Discount Your Way!’, to inject added excitement into Songkran shopping.

This year, the campaign returns under the name ‘Discover Fun Fest – Your Discount, Your Choice,’ backed by data from last year’s success, ensuring another strong performance. The previous campaign led to a 35.3% sales growth per participating customer, a 17.1% rise in shopping frequency, and a 15.4% lift in average basket size. Additionally, it attracted 9% more new customers, reinforcing its effectiveness as both a sales driver and a customer engagement tool.

Building on the success of last year’s sticker campaign, TOPS is confident that this year’s edition will enhance the festive spirit, encourage greater customer participation, and spark a lively shopping atmosphere throughout the Songkran holiday. The campaign reinforces TOPS’ position as the Best Shopping Destination in Season during Songkran and the summer period, while inspiring shoppers to embrace a more joyful shopping lifestyle. TOPS has outlined four key strategies, known as the 4Cs, to bring this vision to life.

• Customer-Centric Promotions: Biggest in Season Experience the most vibrant shopping season of the year with the ‘Discover Fun Fest – Your Discount, Your Choice’ sticker campaign, designed to make your summer shopping more enjoyable, seamless, and rewarding. Exclusively for The 1 members, simply spend the qualifying amounts and receive instant discount stickers of up to 20%, with additional savings from over 93 participating partner brands, including those within the Central Group. From now until 30 April 2025, spending every 200 baht per receipt at TOPS DAILY earns you a sticker worth up to 10% off; spending every 600 baht gets you a sticker worth up to 15% off; and spending every 1,200 baht rewards you with a sticker worth up to 20% off. These discount stickers can be applied directly to eligible items for immediate savings at all TOPS stores nationwide, including TOPS, TOPS FOOD HALL, TOPS DAILY, TOPS CARE, and PET ‘N ME. Stickers can be redeemed during designated periods: Round 1 runs from now until 1 April 2025, and Round 2 continues from 2 to 30 April 2025.

• Curated Songkran assortment

Discover over 3,000 seasonal summer must-haves you won’t want to miss. Explore an array of tropical fruits with GI certification, including carefully selected varieties of mangoes and durians, along with other seasonal produce. Treat your guests to premium party sets like shabu-shabu and grilled meat sets, sausages, and barbecues from James The Butcher. Songkran wouldn’t be complete without its signature water-play items—water guns ranging from classic to rechargeable electric models that draw water automatically and shoot farther, along with floral Songkran shirts, waterproof bags and goggles, scented water kits, merit-making sets, and beauty must-haves made to withstand the sun and water from leading brands.

• Customer experience – Bringing the Festival to Life

Enjoy a one-of-a-kind Songkran celebration through specially curated in-store experiences. Dive into festive joy with bright, vibrant decorations, and seasonal exclusives such as traditional mango sticky rice and mango with sweet fish sauce. Every detail is crafted to deliver an immersive and joyful experience that truly captures the spirit of the season.

• Collaborative partnership for Maximum Impact

TOPS is joining forces with leading partners including Unilever, P&G, Nestlé, and more to offer exceptional discounts across more than 93 brands, ensuring continuous value before, during, and after Songkran. Adding to the fun, don’t miss the grand mascot parade featuring over 30 beloved characters from TOPS’ partners nationwide, led by ‘Topster’, the official TOPS mascot. This lively spectacle will take place at centralwOrld on 28 March, spreading cheer and excitement in the true spirit of Thai New Year. It’s all part of TOPS’ Every Day DISCOVERY concept—delivering extraordinary experiences every day.

 “We firmly believe that the campaign ‘Discover Fun Fest: Your Discount, Your Choice’ will not only stimulate consumer spending but also serve as a driving force for the economy during this high season. It further reinforces TOPS’ position as a trendsetter in the retail sector—one that stands apart and prioritises elevating the customer experience through a customer-centric approach. This forms the cornerstone of our strategy to inject energy and excitement into retail, and we anticipate that it will increase store traffic and boost sales by more than 20%,” concluded Mr. Chakkit.

Make the most of your summer shopping with ‘Discover Fun Fest: Your Discount, Your Choice’! Receive instant discounts of up to 20% on selected items from now until 30 April 2025 at all branches of TOPS, TOPS FOOD HALL, TOPS DAILY, TOPS CARE and PET ‘N ME nationwide. Check terms and conditions and stay up to date at www.tops.co.th, Facebook: TopsThailand, or via the LINE app @TopsThailand.

#TOPS #EveryDayDISCOVERY #DiscoverFunFest

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